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Spoiler alert: no blood in this unboxing video
Every newsletter I send begins with a Text Expander Snippet. I type ;hey into ConvertKit, and what comes out looks like this: { % if subscriber.first_name != blank % }Hello { { subscriber.first_name } },{ % else % }Hello my friend,{ % endif % } (If I know your first name, I tell you hello; if not, it says 'Hello my friend') Text Expander is one of those handy productivity tools that saves me tiny bits of time, multiples [...]
Questions for Virtual Speed Networking
I recently hosted a Virtual Speed Networking event in Bramble.live, an interactive virtual event platform. Here are some of the questions that participants asked each other in 5-minute speed networking sessions: What are you working on right now that's got you excited? If you could have anyone as your dinner guest, living or dead, who would you pick, and why? What is something you do to keep yourself balanced? What would your best friend say is your greatest quality? [...]
Metaverse Meetups are coming soon.
Since I like to stay at the cutting edge of virtual events, I've been researching the different types of meetings and conferences that are becoming popular this year. Everyone has been on a Zoom webinar by now. The least engaging experiences are lame - when an audience is asked to sit back and listen passively, with no interactivity or contribution. Over time, the most effective and engaging events are becoming the best practices. I'll share what I learn with [...]
Marketing is a game of attention
Your marketing isn't successful when you like what you've done. You know your marketing is successful when the market likes what you've done. When your share a message that generates new leads, that's when you are winning the game of attention. You can add content all day long to your website. But if it doesn’t help a stranger become a customer, it’s just contributing to the noise. I love the phrase 'vanity metrics.' They describe a whole class of [...]
[Case Study] Marketing automation audit & upgrade
Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the WordPress website redesign, the website was still receiving dozens of spam entries per week, and the sitespeed was slow. Blog posts were not displaying as [...]
4 Signature Styles for Newsletters and Emails
Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an example of each one. The Memo Signature The Memo is a brief, shorthand acknowledgement that the message is over. When you are talking with someone [...]