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Crypto did *not* buy the US Constitution
Last week, some people I follow on Twitter were getting really excited about a blockchain project they were working on, #WAGBTC. We're All Gonna Buy The Constitution. @ConstitutionDAO is a Decentralized Autonomous Organization that came together to purchase the only privately-owned surviving copy of the first edition of the US Constitution. There are 13 copies in existence, most in the hands of museums and libraries. Sotheby's auctioned off this last privately held Constitution to the highest bidder last Friday. [...]
Crypto-curious? Come to my free training & AMA this week, ‘Bitcoin Basics’
Imagine describing a debit card to someone in the Old West. (okay, this is a space cowboy - but my point still stands.) For someone in the 1800s, entire concept of money would have to be stretched in order to understand paying with a card instead of cash. Even a checking account would sound revolutionary. That’s what’s happening to all of us with blockchain technology. Our minds are being stretched. Bitcoin is new and confusing. For those who don’t [...]
The work of editing is to get from polish to publish
While I hoped to have my upcoming book Marketing Yourself ready by the end of this year, it won't happen. I've already gone through 5 drafts, and I've been working on it for at least 3 years. At least the book cover is done: If you do any sort of writing, you know the power of leaving something on the shelf. Coming back to your work with fresh eyes is one of the best ways you can get honest [...]
How #TeamSeas made a movement
I received an unlisted video from Mr Beast and Mark Rober, two of the most popular content creators on YouTube. They were looking for video creators to help them share their mission to remove 30,000,000 pounds of plastic from the ocean. How are they going to do it? Trash-eating robots. These robots are manufactured by the Ocean Conservancy, and they pledged to remove 1 pound of plastic from the world's most polluted rivers for every dollar that YouTube raised [...]
To niche or not to niche?
Something I hate about the saying, 'the riches are in the niches,' is that it only rhymes if you are pronouncing something wrong. Go ahead, read it again. The riches are in the niches. If you know how to pronounce both words correctly, you have to sacrifice the pronunciation of one of them, or your innate bardic desire to make words rhyme. It's like if 'Aristotle' and 'Chipotle' were both at the ends of two lines in a rhyming [...]
I don’t want to be a cryptobro, but….
I don't want to be a cryptobro, but I might become one. For ten years, I've worked in digital marketing, so I'm sensitive to the hype-heavy marketing-bro archetype that gives my profession a bad name. I have avoided publicly championing cryptocurrency, because of a similar disdain held for the loud and shallow leaders in that niche. But when I looked at my YouTube analytics recently, one of my most popular videos is about how to send bitcoin from one [...]