Case Studies

The OpenClaw TED Talk (and Downtime)

By |2026-05-13T02:41:07+12:00May 6th, 2026|Articles, Business, Case Studies, Excellence, Productivity|

  Have you ever heard of the Diffusion of Innovation? It's a bell-curve distribution of how technology is adopted over time. OpenClaw is not cutting-edge technology. It is bleeding-edge technology. Using it is bloody and difficult. This is what the founder of OpenClaw, Peter Steinberger, published on his blog this week: When I had both of my [...]

AI increases volume. Humans determine value.

By |2026-04-29T02:26:29+12:00April 15th, 2026|Articles, Business, Case Studies, Excellence, GenAI, Investment|

  In my recent article for the Australian Institute of Training & Development, I used my 5-Step Creative Process to help Learning & Development practitioners redesign learning workflows around human judgment. If you've never seen my 5-Step Creative Process before, it goes like this: 🗑️ Collect 🗂️ Sort 🛠️ Craft ✨ Polish 📖 Publish When AI makes [...]

Overlap AI With Your Area of Expertise

By |2026-04-11T02:43:53+12:00April 7th, 2026|Articles, Business, Case Studies, GenAI, Productivity|

  At last night's Christchurch AI Meetup, we demonstrated how the barrier is collapsing between someone having an idea and building something useful. Greg Dickson demonstrated how to vibe code an app with Manus, and with just a few prompts, he created a dashboard for managing YouTube complicated YouTube workflows. It wasn't technical skill that enabled him to create [...]

[Case Study] Speaker Collaterals for Leadership Keynote Speaker Dave Rosenberg

By |2025-01-03T14:32:22+13:00October 29th, 2024|Articles, Business, Case Studies, Content Marketing, Marketing, migrate, Stellar Platforms|

When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker [...]

New WordPress design and Mighty Network community

By |2025-01-03T14:41:25+13:00July 19th, 2023|Blog, Case Studies, Marketing, Web Design|

Rebecca Houghton wanted to position her community as the premium resource for B-Suite Leaders - the modern middle manager. But her website was built on WordPress.com (not .org), her team had a hard time making it work, and there was not enough technical aptitude to create a membership experience that was smooth and easy. The business couldn’t get [...]

[Case Study] Video tutorials for SaaS

By |2025-01-03T14:43:49+13:00June 15th, 2022|Articles, Business, Case Studies, Content Marketing, Marketing, Stellar Platforms, Video|

Today, I'm going to share a case study of my recent video work. ​eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most popular and frequently used speaker directories in the United States, eSpeakers [...]

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