TechWeek in New Zealand is a festival for celebrating technology in Aotearoa. I hosted a lot of AI events. Monday evening I delivered a sold-out webinar, AI Agent Management: The Next High-Value Skill Set When I asked attendees for a 🔥 burning question 🔥 they had about AI agents, answers included: How do I build my own [...]
It gives me no pride to say this, but when I look at the many hundreds (maybe thousands) of marketers that I know, there are three common characteristics all marketers share: they're smart they're creative and they're losers. Alex Bogusky took these photos because he learned the hard way. 💡 The Irony of Expertise Expertise [...]
Have you ever heard of the Diffusion of Innovation? It's a bell-curve distribution of how technology is adopted over time. OpenClaw is not cutting-edge technology. It is bleeding-edge technology. Using it is bloody and difficult. This is what the founder of OpenClaw, Peter Steinberger, published on his blog this week: When I had both of my [...]
There's a point on every skill curve where dabbling doesn't work. You've watched the demos. Read the articles. Tried a few prompts that sort-of worked. Maybe you've even paid for a subscription that you forget to use. And somewhere in the back of your mind, a quiet voice is asking: am I actually getting better [...]
In my recent article for the Australian Institute of Training & Development, I used my 5-Step Creative Process to help Learning & Development practitioners redesign learning workflows around human judgment. If you've never seen my 5-Step Creative Process before, it goes like this: 🗑️ Collect 🗂️ Sort 🛠️ Craft ✨ Polish 📖 Publish When AI makes [...]
At last night's Christchurch AI Meetup, we demonstrated how the barrier is collapsing between someone having an idea and building something useful. Greg Dickson demonstrated how to vibe code an app with Manus, and with just a few prompts, he created a dashboard for managing YouTube complicated YouTube workflows. It wasn't technical skill that enabled him to create [...]
I’ve been writing content on the Internet for a long time, and I must confess - I’m vain about what I publish. I have always produced a large volume of content. I was a marketing automation expert for a decade, so I can make a lot. I like making a lot. But the absolute last thing I [...]
When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker [...]
Rebecca Houghton wanted to position her community as the premium resource for B-Suite Leaders - the modern middle manager. But her website was built on WordPress.com (not .org), her team had a hard time making it work, and there was not enough technical aptitude to create a membership experience that was smooth and easy. The business couldn’t get [...]
Today, I'm going to share a case study of my recent video work. eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most popular and frequently used speaker directories in the United States, eSpeakers [...]