The years I spent as a marketing automation strategist taught me to see the work move through a workflow, end-to-end. I find myself using those skills more frequently, as I hatch and manage AI agents for clients. To launch an AI agent into a business, 4 things have to go right: Picking the right model Teaching it [...]
Last week I taught a half-day workshop in partnership with the Regional Business Partner Network at Enterprise North Canterbury. We gathered dozens of entrepreneurs and business owners together for an afternoon of AI training. They had heard the hype, seen the demos, and played around with a few tools. But they were still trying to [...]
TechWeek in New Zealand is a festival for celebrating technology in Aotearoa. I hosted a lot of AI events. The first day of TechWeek, I delivered a sold-out webinar, AI Agent Management: The Next High-Value Skill Set When I asked attendees for a 🔥 burning question 🔥 they had about AI agents, answers included: How do [...]
It gives me no pride to say this, but when I look at the many hundreds (maybe thousands) of marketers that I know, there are three common characteristics all marketers share: they're smart they're creative and they're losers. Alex Bogusky took these photos because he learned the hard way. 💡 The Irony of Expertise Expertise [...]
Have you ever heard of the Diffusion of Innovation? It's a bell-curve distribution of how technology is adopted over time. OpenClaw is not cutting-edge technology. It is bleeding-edge technology. Using it is bloody and difficult. This is what the founder of OpenClaw, Peter Steinberger, published on his blog this week: When I had both of my [...]
There's a point on every skill curve where dabbling doesn't work. You've watched the demos. Read the articles. Tried a few prompts that sort-of worked. Maybe you've even paid for a subscription that you forget to use. And somewhere in the back of your mind, a quiet voice is asking: am I actually getting better [...]
In my recent article for the Australian Institute of Training & Development, I used my 5-Step Creative Process to help Learning & Development practitioners redesign learning workflows around human judgment. If you've never seen my 5-Step Creative Process before, it goes like this: 🗑️ Collect 🗂️ Sort 🛠️ Craft ✨ Polish 📖 Publish When AI makes [...]
At last night's Christchurch AI Meetup, we demonstrated how the barrier is collapsing between someone having an idea and building something useful. Greg Dickson demonstrated how to vibe code an app with Manus, and with just a few prompts, he created a dashboard for managing YouTube complicated YouTube workflows. It wasn't technical skill that enabled him to create [...]
I’ve been writing content on the Internet for a long time, and I must confess - I’m vain about what I publish. I have always produced a large volume of content. I was a marketing automation expert for a decade, so I can make a lot. I like making a lot. But the absolute last thing I [...]
When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker [...]