I know you're telling the truth. And you know it, too. But your future customers are unsure. Convincing a stranger to become a customer requires you to manufacture a huge amount of trust. You could create this trust slowly, over time, through a series of penance-like acts of devotion to prove your worthiness. Or, [...]
A new phase of your business, a new project, and a brainstorm walk into a bar. Things Get Messy. Organizing lots of ideas can be overwhelming, unless you get all the ideas onto one canvas, where you can review them all together. Once you can see everything in one place, it becomes much more manageable. [...]
Last week, I was introduced to Thunderbolt Sportswear. I’ve been hooked. These pants retail for $188. They are black, they come in a jeans cut, and the fabric is unlike anything I’ve ever seen. It is durable beyond belief, but most importantly, stretchable in every direction. I put these pants through their paces last week. [...]