Video testimonials validate your value at scale.

By |2022-05-17T03:51:28+12:00May 11th, 2022|Reviews, Video|

  I know you're telling the truth. And you know it, too. But your future customers are unsure. Convincing a stranger to become a customer requires you to manufacture a huge amount of trust. You could create this trust slowly, over time, through a series of penance-like acts of devotion to prove your worthiness. Or, [...]

Amazing pants.

By |2011-03-21T10:30:38+13:00March 21st, 2011|Excellence|

Last week, I was introduced to Thunderbolt Sportswear. I’ve been hooked. These pants retail for $188. They are black, they come in a jeans cut, and the fabric is unlike anything I’ve ever seen. It is durable beyond belief, but most importantly, stretchable in every direction. I put these pants through their paces last week. [...]

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