Have you ever seen a nine word email?

By |2022-06-01T02:23:53+12:00May 26th, 2022|Content Marketing, Marketing|

  I learned a great acronym from Col Fink recently, during a live workshop at Thought Leaders Business School. He calls these SPEAR emails: Short Personal Expecting A Reply Contrast this with LINEAR emails: Long Impersonal Not Expecting A Reply When we are nervous about making sales outreach, we confuse our communications by complicating it [...]