content marketing

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Marketing is a game of attention

By |2022-03-08T10:14:59+13:00March 2nd, 2022|Content Marketing, Marketing|

  Your marketing isn't successful when you like what you've done. You know your marketing is successful when the market likes what you've done. When your share a message that generates new leads, that's when you are winning the game of attention. You can add content all day long to your website. But if it [...]

Purpose + Goal = Focus

By |2021-12-10T04:54:49+13:00December 1st, 2021|Content Marketing|

Nobody faces the problem of 'not enough information' anymore. Every single day on the internet, there are: 2 million blog posts created 294 billion emails sent 864,000 hours of video uploaded 400 million tweets tweeted The average person on the internet is exposed to upwards of 5000 ads a day, according to the New [...]

Authenticity vs. Automation

By |2021-06-20T18:51:56+12:00November 20th, 2020|Articles|

  Saving time on social media can burn your relationships Photo by h heyerlein on Unsplash The first chatbot was built in 1966 by Joseph Weizenbaum at MIT. This bot was named ELIZA, and was one of the first artificial-intelligence programs capable of taking the Turing test. Image source: Wikipedia ELIZA was able to simulate [...]

How Often Should You Publish New Content?

By |2021-06-20T18:50:58+12:00November 15th, 2020|Articles, Marketing|

Plan a publishing schedule that matches your goals. When the Huffington Post was first starting out, they posted an average of one post on their blog every 58 seconds. James Clear, one of the most popular bloggers on the internet, published twice a week on his blog for many years. Now he's down to once [...]

Top 5 Blog Posts For Getting Started in Content Marketing

By |2016-12-20T07:37:25+13:00December 28th, 2012|Content Marketing, How To, Pura Vida MultiMedia, Reviews|

As a content marketer, I read a lot of blogs. Many of the blogs I read are about content marketing in general, and about getting more customers through content marketing in particular. This week, I read these 5 blog posts and realized they contain everything a beginning content marketer needs to get up and running [...]

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