content marketing

Never run out of ideas again (just keep a Swipe File)

By |2023-01-29T11:02:31+13:00December 22nd, 2022|Articles, Blog, Content Marketing, How To|

Today’s article is written by guest author Corey Haines, founder of SwipeFiles.co. Steve Jobs once said “good artists copy, great artists steal.” And before that, Pablo Picasso said, “Good artists borrow, great artists steal.” See the pattern? Everyone who publishes is standing on the shoulders of giants, and the more shoulders you have to stand on, [...]

The 5-Step Creative Process: How to Create Something from Nothing

By |2023-01-29T11:03:41+13:00November 9th, 2022|Articles, Business, Content Marketing, Graphic Design, Marketing|

Leonardo da Vinci looked at the world with the eye of an artist, and the raised eyebrow of a scientist. Arguably one of the most creative people who ever lived, he produced paintings, sculptures, feats of civil engineering, and breakthroughs in anatomy, hydrodynamics, and optics. Less than 20% of da Vinci’s notebooks have survived, totalling roughly 6,000 [...]

How ‘Mine-Mind’ can petrify your idea

By |2023-01-29T11:10:26+13:00May 31st, 2022|Articles|

  A mind that is stuck on what's 'mine' cannot see what's 'ours.' Ideas spread through interaction. Demanding the ownership of an idea petrifies it, preventing growth and adoption. Imagine a bumblebee claiming ownership and a dominion of a flower. Preventing all the other bees from interacting with this flower means that the flower will [...]

Marketing is a game of attention

By |2022-03-08T10:14:59+13:00March 2nd, 2022|Content Marketing, Marketing|

  Your marketing isn't successful when you like what you've done. You know your marketing is successful when the market likes what you've done. When your share a message that generates new leads, that's when you are winning the game of attention. You can add content all day long to your website. But if it [...]

4 Signature Styles for Newsletters and Emails

By |2023-01-29T11:15:01+13:00February 16th, 2022|Business, Entrepreneur, How To, Marketing|

  Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]

Purpose + Goal = Focus

By |2021-12-10T04:54:49+13:00December 1st, 2021|Content Marketing|

Nobody faces the problem of 'not enough information' anymore. Every single day on the internet, there are: 2 million blog posts created 294 billion emails sent 864,000 hours of video uploaded 400 million tweets tweeted The average person on the internet is exposed to upwards of 5000 ads a day, according to the New [...]

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