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Asynchronous Selling – What Sales Pages Can Learn From Direct Mail

By |2022-08-09T12:55:41+12:00July 7th, 2022|Articles, Blog, Content Marketing, Entrepreneur, Marketing, Sales|

  Selling asynchronously is something you can do on a sales page. When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment. Selling on the Internet is mostly asynchronous. You craft your messaging, field [...]

[Case Study] Video tutorials for SaaS

By |2022-08-16T21:16:54+12:00June 15th, 2022|Content Marketing, Marketing, Video|

Today, I'm going to share a case study of my recent video work. ​eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most popular and frequently used speaker directories in the United States, eSpeakers [...]

Have you ever seen a nine word email?

By |2022-06-01T02:23:53+12:00May 26th, 2022|Content Marketing, Marketing|

  I learned a great acronym from Col Fink recently, during a live workshop at Thought Leaders Business School. He calls these SPEAR emails: Short Personal Expecting A Reply Contrast this with LINEAR emails: Long Impersonal Not Expecting A Reply When we are nervous about making sales outreach, we confuse our communications by complicating it [...]

Metaverse Meetups are coming soon.

By |2022-03-15T02:38:11+13:00March 9th, 2022|Business, Marketing, Video|

  Since I like to stay at the cutting edge of virtual events, I've been researching the different types of meetings and conferences that are becoming popular this year. Everyone has been on a Zoom webinar by now. The least engaging experiences are lame - when an audience is asked to sit back and listen [...]

Marketing is a game of attention

By |2022-03-08T10:14:59+13:00March 2nd, 2022|Content Marketing, Marketing|

  Your marketing isn't successful when you like what you've done. You know your marketing is successful when the market likes what you've done. When your share a message that generates new leads, that's when you are winning the game of attention. You can add content all day long to your website. But if it [...]

4 Signature Styles for Newsletters and Emails

By |2022-02-22T06:01:15+13:00February 16th, 2022|Business, Entrepreneur, How To, Marketing|

  Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]

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