Marketing

Breakthrough Results with a Business Coach

By |2023-09-29T09:02:59+13:00September 26th, 2023|Blog, Business, Marketing|

One of my coaching clients surpassed her revenue goal last month. She started August believing that her $30k goal was impossible, and wanted to avoid thinking about it. But every week, we reviewed that goal, and renewed her commitment to (attempting to) achieve it. A few times, she said, "There's no way I can do [...]

Internet advice goes stale. Don’t trust it.

By |2023-09-07T12:36:05+12:00September 7th, 2023|Articles, Marketing|

Internet advice goes stale, but that doesn't mean it goes away. You could be following advice that worked great 5 years ago, but it's no longer working. This is something I find frequently in my work as a marketer. Because I'm in the trenches, testing tactics, I can see what's failing during a hype cycle. [...]

📙 🎂 My book had a birthday! 🎊 🎉

By |2023-08-22T16:20:43+12:00August 17th, 2023|Articles, Content Marketing, Marketing, Stellar Platforms|

This week marks the 1-year anniversary of the publication of my first book, Marketing Yourself. Here's the replay of the Launch Party. During this 45-minute video, recorded last year, you can see: the book covers I (almost) used the 4 levels of a Personal Platform the 4 Cornerstones that elevate your platform to the next level [...]

New WordPress design and Mighty Network community

By |2023-09-29T09:04:06+13:00July 19th, 2023|Blog, Case Studies, Marketing, Web Design|

Rebecca Houghton wanted to position her community as the premium resource for B-Suite Leaders - the modern middle manager. But her website was built on WordPress.com (not .org), her team had a hard time making it work, and there was not enough technical aptitude to create a membership experience that was smooth and easy. The business couldn’t get [...]

Make a 3-Month Marketing Plan with ChatGPT

By |2023-04-28T14:47:43+12:00April 25th, 2023|Business, Events, Marketing|

Marketing your business can distract you from doing your best work. The best marketing you can do gets you the most amount of leads in the least amount of time. But if you've been doing something that isn't working, when will you have the time or the dollars to invest in doing something different? Marketing can feel like you're [...]

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