One of my coaching clients surpassed her revenue goal last month. She started August believing that her $30k goal was impossible, and wanted to avoid thinking about it. But every week, we reviewed that goal, and renewed her commitment to (attempting to) achieve it. A few times, she said, "There's no way I can do [...]
Internet advice goes stale, but that doesn't mean it goes away. You could be following advice that worked great 5 years ago, but it's no longer working. This is something I find frequently in my work as a marketer. Because I'm in the trenches, testing tactics, I can see what's failing during a hype cycle. [...]
This week marks the 1-year anniversary of the publication of my first book, Marketing Yourself. Here's the replay of the Launch Party. During this 45-minute video, recorded last year, you can see: the book covers I (almost) used the 4 levels of a Personal Platform the 4 Cornerstones that elevate your platform to the next level [...]
Rebecca Houghton wanted to position her community as the premium resource for B-Suite Leaders - the modern middle manager. But her website was built on WordPress.com (not .org), her team had a hard time making it work, and there was not enough technical aptitude to create a membership experience that was smooth and easy. The business couldn’t get [...]
When I spent a year attending the Dell’Arte International School of Physical Theatre, we spent a lot of time working hard on our ability to play. Class of 2001 The program was intense. Dozens of students from all around the world came together in a small town in Northern California, high up in the [...]
I spend a lot of my time beyond the cutting edge. If the Early Adopters in the 'Diffusion of Innovation' theory of Everett Rogers are the ones on the Cutting Edge, the Innovators are on the Bleeding Edge. 'Diffusion of Innovation' image by Wikipedia  Web3 is on the bleeding edge right now. [...]
Marketing your business can distract you from doing your best work. The best marketing you can do gets you the most amount of leads in the least amount of time. But if you've been doing something that isn't working, when will you have the time or the dollars to invest in doing something different? Marketing can feel like you're [...]
Positioning is how you show up in the world, but it’s not defined by you. It’s defined by your audience. How others see you, and what they think of you, is what makes your positioning. You can influence what others think about you, through the content you publish and the messages you share. But [...]
The Marketing Yourself Intensive starts next week, Thursday, April 20th (which is the 19th for my North American friends). If you’re interested in joining me for this six-week program on how to increase your income, impact, and influence, then now is the time for you to sign up! Marketing Yourself Intensive Dates: 20th April [...]
When people ask me about a marketing technique and say, ‘do you think this is going to work?’ My answer is always the same. Only testing will tell.  A lot of marketing is guesswork, but it doesn’t have to stay that way. You make an experiment, and then measure your results. Instead of wondering [...]