To niche or not to niche?

By |2021-11-02T01:43:53+13:00October 27th, 2021|Articles, Content Marketing, Marketing|

  Something I hate about the saying, 'the riches are in the niches,' is that it only rhymes if you are pronouncing something wrong. Go ahead, read it again. The riches are in the niches. If you know how to pronounce both words correctly, you have to sacrifice the pronunciation of one of them, or [...]

Marketing Yourself book cover revealed!

By |2021-08-19T12:09:29+12:00August 18th, 2021|Marketing|

The design for the book cover for Marketing Yourself is ready! I did not design this cover myself. Dozens of strangers on the Internet designed this book cover for me. For this project, I used 99 Designs. I listed a design project with a $299 prize for winning the contest. Dozens of different designers [...]

[Masterclass] Lead Magnetism next week

By |2021-07-15T02:19:39+12:00July 14th, 2021|Articles, Events, Marketing|

  How can our marketing bring us leads week in, and week out, without any extra effort? With a good Lead Magnet. Learn the best tools and strategies for successfully attracting new clients to you by magnetizing your best content. In this live Masterclass next week, attendees will learn about: + The Game of Attention [...]

[Techweek] ‘Grow your Business With Marketing Automation’ next week

By |2021-07-16T03:02:42+12:00May 19th, 2021|Content Marketing, Events, Marketing|

  Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least [...]

Test Your Own Purchase Process

By |2021-10-14T15:46:37+13:00January 20th, 2021|Articles, Entrepreneur, Marketing|

Prevent Simple Mistakes From Destroying Your Bottom Line My new client was panicked. 'We just paid for all this traffic,' he told me breathlessly, 'and we aren't making any sales!' I did a quick audit of his sales funnel. Right away, I found the problem: there was no Buy button on the mobile version of [...]

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