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The Power of Free Samples

By |2020-01-24T15:29:40+13:00January 24th, 2020|Marketing|

Have you ever been in a grocery store, and been offered a free sample? Maybe it was a bite of a bagel, or guacamole, or a little sausage on a toothpick. Something small. Something interesting. Something free. After taking a bite, were you asked to become a shareholder in that company? Were you asked [...]

Gutenberg is Coming to WordPress

By |2020-02-03T11:28:33+13:00August 12th, 2018|Blog, Business, Content Marketing, Entrepreneur, Geek Time, How To, Marketing, Stellar Platforms, Web Design|

The new Gutenberg editor is the future of WordPress. I've decided to take Gutenberg for a spin in advance of the core update. Since WordPress website design is the foundation of my business, I'm always testing the latest tools and upgrades in advance, for two reasons: a) I want to make sure it doesn't break [...]

Sales Funnel Strategy

By |2020-02-03T11:30:55+13:00September 20th, 2016|Marketing, Pura Vida MultiMedia|

An online sales funnel helps a stranger become a customer. When someone first finds your brand, their first impression is not, "I need to buy what they are selling right away! Shut up and take my money!" It might seem like that's the right way for customers to find you, but that doesn't become the long-lasting relationship that builds [...]

Making a Montage Video

By |2020-02-03T11:31:30+13:00July 20th, 2016|Marketing, Pura Vida MultiMedia|

Video is about moments. The emotional power of a moment is incredible. For a powerful moment, anyone will stop what they are doing and pay attention. Collecting moments, however - that can be a challenge. During one of The Aware Show's interview summits on Light Therapy, there were plenty of moments, spread over more than [...]

Social Media Shareable Image Design

By |2020-02-03T11:31:42+13:00March 17th, 2016|Marketing, Pura Vida MultiMedia|

Here are some images I have designed. Follow Caelan's board Social Media Graphic Design on Pinterest. People share things that make them feel valuable to their audience. When designing a social media image, there are 5 main considerations: It has to look pretty. It has to be the correct dimensions to look good on the platform. [...]

What to do when your name’s domain name is taken

By |2020-02-03T11:32:39+13:00January 26th, 2015|Blog, Business, Hacks, How To, Marketing, Pura Vida MultiMedia, Web Design|

Yourname.com is owned by somebody else. Does that mean you are exiled from the internet? Of course not! This is an opportunity to get clever about how to shoehorn your name into a website URL. Here are three options: Option one - Check the other TLDs. Around the world, .com is seen as the most 'reputable' [...]

How-To Video Screencast Tutorials

By |2020-02-03T11:33:03+13:00January 11th, 2015|Marketing, Pura Vida MultiMedia|

People who know how to make a screencast tutorial have an undeniable advantage in communicating complex ideas on the Internet. Video screencasts are easy to make, and with a few video skills, they can look really good. But what really makes a great tutorial is: Storytelling. The web is a visual menagerie, and as you [...]

How to Find Copyright-Free Images For Your Blog Posts

By |2020-02-03T11:33:54+13:00March 19th, 2014|Blog, Content Marketing, Graphic Design, Marketing, Pura Vida MultiMedia|

Featured images for blog posts look great. Blog posts with featured images enhance visual appeal, increase clickthroughs, and augment the user experience on your blog. (With clever use of titles and ALT tags on each image, you can even boost your SEO.) It is really easy to find images online, and downloading them is a [...]

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