Marketing Yourself book cover revealed!

By |2021-08-19T12:09:29+12:00August 18th, 2021|Marketing|

The design for the book cover for Marketing Yourself is ready! I did not design this cover myself. Dozens of strangers on the Internet designed this book cover for me. For this project, I used 99 Designs. I listed a design project with a $299 prize for winning the contest. Dozens of different designers [...]

[Masterclass] Lead Magnetism next week

By |2021-07-15T02:19:39+12:00July 14th, 2021|Articles, Events, Marketing|

  How can our marketing bring us leads week in, and week out, without any extra effort? With a good Lead Magnet. Learn the best tools and strategies for successfully attracting new clients to you by magnetizing your best content. In this live Masterclass next week, attendees will learn about: + The Game of Attention [...]

[Techweek] ‘Grow your Business With Marketing Automation’ next week

By |2021-07-16T03:02:42+12:00May 19th, 2021|Content Marketing, Events, Marketing|

  Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least [...]

How Often Should You Publish New Content?

By |2021-06-20T18:50:58+12:00November 15th, 2020|Articles, Marketing|

Plan a publishing schedule that matches your goals. When the Huffington Post was first starting out, they posted an average of one post on their blog every 58 seconds. James Clear, one of the most popular bloggers on the internet, published twice a week on his blog for many years. Now he's down to once [...]

Don’t Build A New Audience, Find An Existing Audience

By |2021-03-15T11:54:54+13:00October 13th, 2020|Marketing|

It is much easier to find an existing audience than to carve a new one out of the crowd. Your future customers are already congregating somewhere. Go there and be valuable, make relationships, and gain customers. Photo by WoodysPhotos on iStock I think of marketing myself like I am a vagabond peddler. I have a selection of interesting [...]

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