How Often Should You Publish New Content?

By |2021-06-20T18:50:58+12:00November 15th, 2020|Articles, Marketing|

Plan a publishing schedule that matches your goals. When the Huffington Post was first starting out, they posted an average of one post on their blog every 58 seconds. James Clear, one of the most popular bloggers on the internet, published twice a week on his blog for many years. Now he's down to once [...]

Don’t Build A New Audience, Find An Existing Audience

By |2021-03-15T11:54:54+13:00October 13th, 2020|Marketing|

It is much easier to find an existing audience than to carve a new one out of the crowd. Your future customers are already congregating somewhere. Go there and be valuable, make relationships, and gain customers. Photo by WoodysPhotos on iStock I think of marketing myself like I am a vagabond peddler. I have a selection of interesting [...]

Personal Brand vs. Business Brand: Which One Is Best for You?

By |2021-02-27T20:50:29+13:00September 30th, 2020|Articles, Entrepreneur, Marketing|

This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes. The Origins of Branding A brand was originally a symbol that [...]

The Best 3-Part Elevator Pitch

By |2021-02-27T20:31:43+13:00September 15th, 2020|Articles, Business, Entrepreneur, Marketing|

Make your bio sticky, clear, and shortPhoto by ismagilov on iStockThe best elevator pitch I ever heard was from Cory Huff. Cory has a website called theabundantartist.com, and when I met him at Pioneer Nation, I said, “What do you do?” He replied,I help people sell their art online.Sticky, clear, and short.I immediately thought of everyone I knew who [...]

Follow the 4-Step Marketing Cycle to Make Selling Easy

By |2021-02-27T04:33:22+13:00September 10th, 2020|Articles, Marketing|

  Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut the door in [...]

Sharing Screens on Zoom for the Visually Impaired

By |2020-11-01T22:12:54+13:00July 21st, 2020|Articles, Events, Marketing|

  Do you know what a Zoom webinar looks like in a Screen Reader? That was a trick question. It doesn’t look like anything. It sounds like something. (U.S. Air Force photo by Civ/Nan Wylie) A Screen Reader interprets website and application elements, and translates those elements into audio sounds. This enables a blind user to navigate a [...]

How to make a Lead Magnet

By |2020-12-15T17:04:19+13:00June 25th, 2020|Articles, Content Marketing, Marketing|

A Lead Magnet is a short, digestible, nicely designed example of your work. The right kind of Lead Magnet will build you an email list of potential customers who all face the same problem. If you design your Lead Magnet to solve a small problem well, you can: demonstrate your expertise, qualify your leads, [...]

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