Marketing

We can win the Game of Life differently

By |2023-12-31T16:18:19+13:00October 12th, 2023|Marketing, Play, Productivity|

People feel life is meaningless when they don’t have goals, rules, and feedback. (These are the 3 attributes of games, according to Dr Jason Fox, that I describe in-depth in my short ebook Gamify Your Work.) Playing the game of life, and doing work that supports your lifestyle, is only made meaningful if we have goals to [...]

Breakthrough Results with a Business Coach

By |2023-12-31T16:18:05+13:00September 26th, 2023|Blog, Business, Marketing|

One of my coaching clients surpassed her revenue goal last month. She started August believing that her $30k goal was impossible, and wanted to avoid thinking about it. But every week, we reviewed that goal, and renewed her commitment to (attempting to) achieve it. A few times, she said, "There's no way I can do [...]

Internet advice goes stale. Don’t trust it.

By |2023-12-31T16:18:01+13:00September 7th, 2023|Articles, Marketing|

Internet advice goes stale, but that doesn't mean it goes away. You could be following advice that worked great 5 years ago, but it's no longer working. This is something I find frequently in my work as a marketer. Because I'm in the trenches, testing tactics, I can see what's failing during a hype cycle. [...]

📙 🎂 My book had a birthday! 🎊 🎉

By |2023-12-31T16:17:46+13:00August 17th, 2023|Articles, Content Marketing, Marketing, Stellar Platforms|

This week marks the 1-year anniversary of the publication of my first book, Marketing Yourself. Here's the replay of the Launch Party. During this 45-minute video, recorded last year, you can see: the book covers I (almost) used the 4 levels of a Personal Platform the 4 Cornerstones that elevate your platform to the next level [...]

New WordPress design and Mighty Network community

By |2023-12-31T16:17:27+13:00July 19th, 2023|Blog, Case Studies, Marketing, Web Design|

Rebecca Houghton wanted to position her community as the premium resource for B-Suite Leaders - the modern middle manager. But her website was built on WordPress.com (not .org), her team had a hard time making it work, and there was not enough technical aptitude to create a membership experience that was smooth and easy. The business couldn’t get [...]

Go to Top