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Sharing Screens on Zoom for the Visually Impaired

By |2020-08-12T16:41:36+12:00July 21st, 2020|Articles, Events, Marketing|

Do you know what a Zoom webinar looks like in a Screen Reader? That was a trick question. It doesn’t look like anything. It sounds like something. (U.S. Air Force photo by Civ/Nan Wylie) A Screen Reader interprets website and application elements, and translates those elements into audio sounds. This enables a blind user to navigate a [...]

Remote Culture, Communication, & Collaboration

By |2020-06-16T09:21:26+12:00June 16th, 2020|Business, Entrepreneur, Marketing|

My next Masterclass, Remote Culture, Communication, & Collaboration, is divided into three parts: Remote Culture Remote Communication Remote Collaboration (The agenda is in the title! Why didn't I think of this before?) If I was smarter, I would have named this Masterclass Remote Connection. At the center of Culture, Communication, and Collaboration is Connection. Over the [...]

Research Your Competition for Fun & Profit

By |2020-02-21T16:51:09+13:00February 12th, 2020|Entrepreneur, Marketing|

Have you ever been lost in the woods?The only way out is through, it's true, but not all directions are the same.Tramping one way might lead you closer to where you want to go; choosing the wrong direction could keep you lost, indefinitely.What is the surest method to find your way out?Find a trail.If you [...]

The Power of Free Samples

By |2020-01-24T15:29:40+13:00January 24th, 2020|Marketing|

Have you ever been in a grocery store, and been offered a free sample? Maybe it was a bite of a bagel, or guacamole, or a little sausage on a toothpick. Something small. Something interesting. Something free. After taking a bite, were you asked to become a shareholder in that company? Were you asked [...]

Gutenberg is Coming to WordPress

By |2020-02-03T11:28:33+13:00August 12th, 2018|Blog, Business, Content Marketing, Entrepreneur, Geek Time, How To, Marketing, Stellar Platforms, Web Design|

The new Gutenberg editor is the future of WordPress. I've decided to take Gutenberg for a spin in advance of the core update. Since WordPress website design is the foundation of my business, I'm always testing the latest tools and upgrades in advance, for two reasons: a) I want to make sure it doesn't break [...]

Sales Funnel Strategy

By |2020-02-03T11:30:55+13:00September 20th, 2016|Marketing, Pura Vida MultiMedia|

An online sales funnel helps a stranger become a customer. When someone first finds your brand, their first impression is not, "I need to buy what they are selling right away! Shut up and take my money!" It might seem like that's the right way for customers to find you, but that doesn't become the long-lasting relationship that builds [...]

Making a Montage Video

By |2020-02-03T11:31:30+13:00July 20th, 2016|Marketing, Pura Vida MultiMedia|

Video is about moments. The emotional power of a moment is incredible. For a powerful moment, anyone will stop what they are doing and pay attention. Collecting moments, however - that can be a challenge. During one of The Aware Show's interview summits on Light Therapy, there were plenty of moments, spread over more than [...]

Social Media Shareable Image Design

By |2020-02-03T11:31:42+13:00March 17th, 2016|Marketing, Pura Vida MultiMedia|

Here are some images I have designed. Follow Caelan's board Social Media Graphic Design on Pinterest. People share things that make them feel valuable to their audience. When designing a social media image, there are 5 main considerations: It has to look pretty. It has to be the correct dimensions to look good on the platform. [...]

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