I help experts & entrepreneurs set up smart marketing systems.
I’m a marketing strategist, sure. But I also deliver world-class virtual keynotes, train corporate teams on productivity and communication, and coach business owners on how to get to the next level.
If you’re interested in collaborating on a project, let’s talk.
Let me send you the first chapter of my book…
…just subscribe to my weekly newsletter:
Hi, I’m Caelan.
I’m an American digital nomad living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family.
I am a dynamic speaker, virtual trainer, and business coach, who combines the skills of a theatrical performer and technical nerd to make compelling virtual experiences.
I started as an acrobat in the circus, earning and maintaining the attention of an audience from on the stage. Now I apply those same skills to marketing, still earning and maintaining attention.
Register to Download
10 am NZ time
No Cost
Recent Articles
[Marketing Yourself] Launch Day! Here’s how you can help….
The #MarketingYourselfBook launches TODAY! If you see any posts on your timeline with that hashtag, please give it a like, a comment, or a share. Every piece of activity on this hashtag today will help make Launch Day better! You know what's really [...]
A Value Ladder lets you upsell a high-ticket item from a lower-priced offer.
If you pitch a premium offer to a group of strangers, your closing rate will be low. Customers who already know, like, and trust you are easier to convince, because they only need to take one step up your Value Ladder. Have you [...]
Asynchronous Selling – What Sales Pages Can Learn From Direct Mail
Selling asynchronously is something you can do on a sales page. When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment. Selling [...]
Free consultations let people try you before they buy you.
There are 4 steps in the Marketing Cycle: Know Like Trust Buy Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale. You can position your solution as the way they can achieve the [...]
[Case Study] Video tutorials for SaaS
Today, I'm going to share a case study of my recent video work. eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most [...]
How ‘Mine-Mind’ can petrify your id
A mind that is stuck on what's 'mine' cannot see what's 'ours.' Ideas spread through interaction. Demanding the ownership of an idea petrifies it, preventing growth and adoption. Imagine a bumblebee claiming ownership and a dominion of a flower. Preventing all the other [...]