Marketing Yourself book cover revealed!

By |2021-08-19T12:09:29+12:00August 18th, 2021|Marketing|

The design for the book cover for Marketing Yourself is ready! I did not design this cover myself. Dozens of strangers on the Internet designed this book cover for me. For this project, I used 99 Designs. I listed a design project with a $299 prize for winning the contest. Dozens of different designers [...]

Test Your Own Purchase Process

By |2021-10-14T15:46:37+13:00January 20th, 2021|Articles, Entrepreneur, Marketing|

Prevent Simple Mistakes From Destroying Your Bottom Line My new client was panicked. 'We just paid for all this traffic,' he told me breathlessly, 'and we aren't making any sales!' I did a quick audit of his sales funnel. Right away, I found the problem: there was no Buy button on the mobile version of [...]

Email List Building Statistics For Success

By |2021-10-14T15:48:09+13:00January 15th, 2021|Content Marketing, Marketing|

Track Your Activity And Double Your Conversion Ratios Photo by SunnyGraph on iStock Many years ago, I was a car insurance salesman, and I was very unenthusiastic about what I was selling. I don’t like cars very much. They just get me from place to place. Lots of my customers thought about their car insurance the same way. [...]

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