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Sales vs Marketing: What’s The Difference?

By |2021-01-12T02:01:21+13:00October 30th, 2020|Articles|

Sales gets you where you want to go. Marketing is why you want to get there. Meme by Alex Bogusky Does selling feel sleazy to you? If so, there’s a good chance you don’t understand the difference between sales and marketing. Using the example above, these two signs give you very different reactions. In [...]

Personal Brand vs. Business Brand: Which One Is Best for You?

By |2020-12-15T17:27:34+13:00September 30th, 2020|Articles, Entrepreneur, Marketing|

This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes.The Origins of BrandingA brand was originally a symbol that was seared onto [...]

The Best 3-Part Elevator Pitch

By |2020-12-15T17:18:37+13:00September 15th, 2020|Articles, Business, Entrepreneur, Marketing|

Make your bio sticky, clear, and shortPhoto by ismagilov on iStockThe best elevator pitch I ever heard was from Cory Huff. Cory has a website called theabundantartist.com, and when I met him at Pioneer Nation, I said, “What do you do?” He replied,I help people sell their art online.Sticky, clear, and short.I immediately thought of everyone I knew who [...]

Follow the 4-Step Marketing Cycle to Make Selling Easy

By |2020-11-01T21:39:58+13:00September 10th, 2020|Articles, Marketing|

  Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut the door in [...]

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