Content Marketing

GPT Block: Writing Has Gone From Art to Automation

By |2024-11-20T03:35:46+13:00November 12th, 2024|Articles, Blog, Business, Content Marketing, Entrepreneur, Excellence, Marketing, Productivity|

ChatGPT has me much less enthusiastic about writing and publishing. In the nearly two years since consumer-facing AI chatbot apps have been made available, as a writer, I have found my own interest in writing has been diminishing. I find it harder to send newsletters, write my next book, and post on social media, because [...]

[Case Study] Speaker Collaterals for Leadership Keynote Speaker Dave Rosenberg

By |2024-11-06T02:51:00+13:00October 29th, 2024|Articles, Business, Case Studies, Content Marketing, Marketing, Stellar Platforms|

When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker [...]

5 Business Models Behind Books [Zoom Workshop]

By |2024-09-04T02:25:52+12:00August 28th, 2024|Articles, Blog, Content Marketing, Marketing|

How do authors build a thriving business around their published work? Spoiler alert: it's not by selling more books. In my work over the past decade with authors, coaches, and speakers, I have been behind-the-scenes of multiple 6- and 7-figure businesses. I've seen how their businesses are structured, developed the commercial offers they make to [...]

📙 🎂 My book had a birthday! 🎊 🎉

By |2023-12-31T16:17:46+13:00August 17th, 2023|Articles, Content Marketing, Marketing, Stellar Platforms|

This week marks the 1-year anniversary of the publication of my first book, Marketing Yourself. Here's the replay of the Launch Party. During this 45-minute video, recorded last year, you can see: the book covers I (almost) used the 4 levels of a Personal Platform the 4 Cornerstones that elevate your platform to the next level [...]

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