Marketing is a game of attention

By |2022-03-08T10:14:59+13:00March 2nd, 2022|Content Marketing, Marketing|

  Your marketing isn't successful when you like what you've done. You know your marketing is successful when the market likes what you've done. When your share a message that generates new leads, that's when you are winning the game of attention. You can add content all day long to your website. But if it [...]

Purpose + Goal = Focus

By |2021-12-10T04:54:49+13:00December 1st, 2021|Content Marketing|

Nobody faces the problem of 'not enough information' anymore. Every single day on the internet, there are: 2 million blog posts created 294 billion emails sent 864,000 hours of video uploaded 400 million tweets tweeted The average person on the internet is exposed to upwards of 5000 ads a day, according to the New [...]

To niche or not to niche?

By |2021-11-02T01:43:53+13:00October 27th, 2021|Articles, Content Marketing, Marketing|

  Something I hate about the saying, 'the riches are in the niches,' is that it only rhymes if you are pronouncing something wrong. Go ahead, read it again. The riches are in the niches. If you know how to pronounce both words correctly, you have to sacrifice the pronunciation of one of them, or [...]

[Techweek] ‘Grow your Business With Marketing Automation’ next week

By |2021-07-16T03:02:42+12:00May 19th, 2021|Content Marketing, Events, Marketing|

  Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least [...]

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