How to make a Lead Magnet

By |2020-12-15T17:04:19+13:00June 25th, 2020|Articles, Content Marketing, Marketing|

A Lead Magnet is a short, digestible, nicely designed example of your work. The right kind of Lead Magnet will build you an email list of potential customers who all face the same problem. If you design your Lead Magnet to solve a small problem well, you can: demonstrate your expertise, qualify your leads, [...]

Gutenberg is Coming to WordPress

By |2020-02-03T11:28:33+13:00August 12th, 2018|Blog, Business, Content Marketing, Entrepreneur, Geek Time, How To, Marketing, Stellar Platforms, Web Design|

The new Gutenberg editor is the future of WordPress. I've decided to take Gutenberg for a spin in advance of the core update. Since WordPress website design is the foundation of my business, I'm always testing the latest tools and upgrades in advance, for two reasons: a) I want to make sure it doesn't break [...]

Frictionless Blogging

By |2020-02-03T11:32:50+13:00January 16th, 2015|Content Marketing, Excellence|

I'm writing this post on my phone, and I'm hitting 'Publish' before it's ready. This is one of the few blogging ideas that can make Corbett Barr stop and say, "Hey, I've never heard that before." He was interviewing Leo Babauta of Zen Habits, as part of a Fizzle course called Start A Blog That Matters. [...]

How to Find Copyright-Free Images For Your Blog Posts

By |2020-02-03T11:33:54+13:00March 19th, 2014|Blog, Content Marketing, Graphic Design, Marketing, Pura Vida MultiMedia|

Featured images for blog posts look great. Blog posts with featured images enhance visual appeal, increase clickthroughs, and augment the user experience on your blog. (With clever use of titles and ALT tags on each image, you can even boost your SEO.) It is really easy to find images online, and downloading them is a [...]

Five Tips for Pitching your Freelance Writing

By |2016-12-20T07:37:10+13:00January 13th, 2014|Blog, Content Marketing, Entrepreneur, Guest Posts, Pura Vida MultiMedia|

Guest Post by Amber Adrian Sending your work out into the world can be intimidating. But whether you’re looking to make money with freelance writing or submitting guest posts to build your audience, it doesn’t have to be a daunting hurdle. Here are five ways to help you clear the fence. 1. Research [...]

Ask Your Personal Network About Your Personal Branding

By |2020-02-03T11:35:23+13:00November 7th, 2013|Blog, Business, Content Marketing, Entrepreneur, How To, Marketing, Pura Vida MultiMedia|

When you’re defining your personal branding, it’s easy to get trapped into relying on only your own impressions of yourself. After all, who knows you better…than you? However, that’s exactly the problem. You know too much about yourself. There are so many various details that make up your personality. Trying to include all of them [...]

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