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Are you a personal brand, or a business brand? (Or…both?) 🤔

By |2022-11-01T14:37:29+13:00October 28th, 2022|Articles, Content Marketing, Entrepreneur, Marketing|

When I hosted the Marketing Yourself Masterclass earlier this month (replay here), I asked everyone to answer this question in the chat box: What's the hardest thing about marketing yourself? The answers included: Knowing the difference between marketing my brand vs marketing myself Having a well defined product and knowing how to execute it [...]

Announcing: the Marketing Yourself Intensive

By |2022-10-25T09:02:33+13:00September 21st, 2022|Entrepreneur, Events, Marketing|

  In November I am leading a Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs who want to elevate the cornerstones of their personal platforms. This is not a self-paced online course. It's a group intensive, starting the last week of October, and ending the first week of December. Would you be [...]

The Cornerstone Workbooks were made to help with Marketing Yourself

By |2022-10-25T09:03:10+13:00September 1st, 2022|Articles, Business, Entrepreneur, Marketing|

  If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back. [...]

Asynchronous Selling – What Sales Pages Can Learn From Direct Mail

By |2022-08-09T12:55:41+12:00July 7th, 2022|Articles, Blog, Content Marketing, Entrepreneur, Marketing, Sales|

  Selling asynchronously is something you can do on a sales page. When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment. Selling on the Internet is mostly asynchronous. You craft your messaging, field [...]

[Case Study] Marketing automation audit & upgrade

By |2022-03-01T00:46:10+13:00February 23rd, 2022|Business, Case Studies, Entrepreneur, Hacks, Productivity|

  Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the [...]

4 Signature Styles for Newsletters and Emails

By |2022-02-22T06:01:15+13:00February 16th, 2022|Business, Entrepreneur, How To, Marketing|

  Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]

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