I am sure your inbox has been overflowing this past week! As a general rule, I habitually avoid Black Friday. My years as a marketer taught me that there is so much noise on this weekend, the only way to reliably earn attention is deep discounts that attract cheap customers. I prefer to provide lots of [...]
In his book Range, author David Epstein makes the case that shallow and wide generalists have become more powerful than narrow, deep specialists. Having access to a wide variety of different bodies of knowledge gives the generalist the ability to make unexpected connections between vastly different ideas. In a study of Nobel Laureates, researchers found that winners of [...]
ChatGPT has me much less enthusiastic about writing and publishing. In the nearly two years since consumer-facing AI chatbot apps have been made available, as a writer, I have found my own interest in writing has been diminishing. I find it harder to send newsletters, write my next book, and post on social media, [...]
I play guitar with my thumbs. Not just my right thumb - it’s normal to use both the thumb and fingers when you are picking the strings - but my left thumb, too. On the frets of a guitar, you use the fingers of your non-dominant hand to hold down some of the six strings, [...]
When people ask me about a marketing technique and say, ‘do you think this is going to work?’ My answer is always the same. Only testing will tell. A lot of marketing is guesswork, but it doesn’t have to stay that way. You make an experiment, and then measure your results. Instead of wondering [...]
When I hosted the Marketing Yourself Masterclass earlier this month (replay here), I asked everyone to answer this question in the chat box: What's the hardest thing about marketing yourself? The answers included: Knowing the difference between marketing my brand vs marketing myself Having a well defined product and knowing how to execute it [...]
Let’s face it, online courses are not that exciting. Nobody has the problem on the Internet of ‘not enough information.’ There is an overload of information, on any topic you wish to research. The bigger problem we all face is: ‘How do I get the information that is most relevant to my situation, right [...]
In November I am leading a Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs who want to elevate the cornerstones of their personal platforms. This is not a self-paced online course. It's a group intensive, starting the last week of October, and ending the first week of December. Would you be [...]
If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back. [...]
Being an expert can separate you from those you are trying to serve. When talking to your customer about the problem they face, they can get stuck in the difficulty. It's up to you to describe the better future that they can expect, after working with you. Sharing a step-by-step journey can be comforting [...]