When I hosted the Marketing Yourself Masterclass earlier this month (replay here), I asked everyone to answer this question in the chat box: What's the hardest thing about marketing yourself? The answers included: Knowing the difference between marketing my brand vs marketing myself Having a well defined product and knowing how to execute it [...]
Let’s face it, online courses are not that exciting. Nobody has the problem on the Internet of ‘not enough information.’ There is an overload of information, on any topic you wish to research. The bigger problem we all face is: ‘How do I get the information that is most relevant to my situation, right [...]
 In November I am leading a Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs who want to elevate the cornerstones of their personal platforms. This is not a self-paced online course. It's a group intensive, starting the last week of October, and ending the first week of December. Would you be [...]
 If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back. [...]
 Being an expert can separate you from those you are trying to serve. When talking to your customer about the problem they face, they can get stuck in the difficulty. It's up to you to describe the better future that they can expect, after working with you. Sharing a step-by-step journey can be comforting [...]
 There are 4 steps to the Marketing Cycle - Know, Like, Trust, and Buy. If you try and skip any of these steps, you won't make it to the end. Each one of these steps is necessary. If someone doesn't Know you, or Like you, or Trust you, it's going to be really hard [...]
 Selling asynchronously is something you can do on a sales page. When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment. Selling on the Internet is mostly asynchronous. You craft your messaging, field [...]
 A 'freelancer' is literally a professional mercenary. Some kings and queens of the realm have their own sworn knights to fight for them in the joust. Other lords and ladies, and especially the rich merchants who want to set foot in court, have to rely on mercenary muscle. The 'free-lance' was a knight without [...]
 Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the [...]
 Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]