Test Your Own Purchase Process

By |2021-10-14T15:46:37+13:00January 20th, 2021|Articles, Entrepreneur, Marketing|

Prevent Simple Mistakes From Destroying Your Bottom Line My new client was panicked. 'We just paid for all this traffic,' he told me breathlessly, 'and we aren't making any sales!' I did a quick audit of his sales funnel. Right away, I found the problem: there was no Buy button on the mobile version of [...]

Personal Brand vs. Business Brand: Which One Is Best for You?

By |2021-02-27T20:50:29+13:00September 30th, 2020|Articles, Entrepreneur, Marketing|

This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes. The Origins of Branding A brand was originally a symbol that [...]

The Best 3-Part Elevator Pitch

By |2021-02-27T20:31:43+13:00September 15th, 2020|Articles, Business, Entrepreneur, Marketing|

Make your bio sticky, clear, and shortPhoto by ismagilov on iStockThe best elevator pitch I ever heard was from Cory Huff. Cory has a website called theabundantartist.com, and when I met him at Pioneer Nation, I said, “What do you do?” He replied,I help people sell their art online.Sticky, clear, and short.I immediately thought of everyone I knew who [...]

Remote Culture, Communication, & Collaboration

By |2020-06-16T09:21:26+12:00June 16th, 2020|Business, Entrepreneur, Marketing|

My next Masterclass, Remote Culture, Communication, & Collaboration, is divided into three parts: Remote Culture Remote Communication Remote Collaboration (The agenda is in the title! Why didn't I think of this before?) If I was smarter, I would have named this Masterclass Remote Connection. At the center of Culture, Communication, and Collaboration is Connection. Over the [...]

Working From Home: Be Thy Own Boss

By |2020-03-25T10:17:43+13:00March 24th, 2020|Entrepreneur, Productivity|

SQUIRREL! Did something just take your attention? Run after it, nobody can stop you! The greatest thing about working from home is your flexibility. But this is also a danger. You have the ability to pivot your attention at a moment's notice - and you don't have to check with a board, or a [...]

The Hungry Magic of 3-Star Amazon Reviews

By |2020-02-18T12:08:44+13:00February 18th, 2020|Entrepreneur, Marketing|

Have you ever had to feed a hungry toddler? They don’t care about what you, as a grown-up, think about cooking oils. They don’t care about the nutritional content of the food. They only care that they are hungry (and what they eat should taste good). If you ask a hungry toddler which kind of [...]

Research Your Competition for Fun & Profit

By |2020-02-21T16:51:09+13:00February 12th, 2020|Entrepreneur, Marketing|

Have you ever been lost in the woods?The only way out is through, it's true, but not all directions are the same.Tramping one way might lead you closer to where you want to go; choosing the wrong direction could keep you lost, indefinitely.What is the surest method to find your way out?Find a trail.If you [...]

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