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Follow the 4-Step Marketing Cycle to Make Selling Easy

By |2020-11-01T21:39:58+13:00September 10th, 2020|Articles, Marketing|

  Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut the door in [...]

How Playing Games in Zoom Can Increase Your Effectiveness

By |2020-11-01T21:48:47+13:00August 31st, 2020|Articles, Business, Productivity|

  Have you felt Zoom Fatigue within the last month? If you’ve been meeting with people remotely — your family, your co-workers, your team or your community — via Zoom, then I think it’s safe to say the answer is ‘yes.’ These meetings aren’t necessarily boring, but without any novelty or variety in the place we meet, it’s easy [...]

Sharing Screens on Zoom for the Visually Impaired

By |2020-11-01T22:12:54+13:00July 21st, 2020|Articles, Events, Marketing|

  Do you know what a Zoom webinar looks like in a Screen Reader? That was a trick question. It doesn’t look like anything. It sounds like something. (U.S. Air Force photo by Civ/Nan Wylie) A Screen Reader interprets website and application elements, and translates those elements into audio sounds. This enables a blind user to navigate a [...]

Accessibility Checklist for Zoom Meetings and Webinars

By |2020-11-19T03:55:29+13:00July 8th, 2020|Articles|

  During the quarantines of 2020, we moved everything we could online. Meetings, conferences, even multi-day retreats have all been facilitated through Zoom. Many of these meetings were accessible when they were in person. 1 in 5 working adults has a disability, after all, and 1 in 7 have a hearing impairment. Virtual meetings and [...]

Quarantine Conversations: Intentional vs Spontaneous

By |2020-08-21T15:47:24+12:00May 30th, 2020|Articles|

I've been Zooming a lot (as you probably have, too). Looking back on all these Zoom calls, I have some insight about how Intentional Conversations are different from Spontaneous Conversations. Intentional Conversation is when we schedule an appointment to talk. There might be a written agenda. There is a venue where we meet (the Zoom room). There is [...]

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