Sales vs Marketing: What’s The Difference?

By |2021-02-27T20:54:46+13:00October 30th, 2020|Articles|

Sales gets you where you want to go. Marketing is why you want to get there. Meme by Alex Bogusky Does selling feel sleazy to you? If so, there’s a good chance you don’t understand the difference between sales and marketing. Using the example above, these two signs give you very different reactions. In [...]

Personal Brand vs. Business Brand: Which One Is Best for You?

By |2021-02-27T20:50:29+13:00September 30th, 2020|Articles, Entrepreneur, Marketing|

This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes. The Origins of Branding A brand was originally a symbol that [...]

The Best 3-Part Elevator Pitch

By |2021-02-27T20:31:43+13:00September 15th, 2020|Articles, Business, Entrepreneur, Marketing|

Make your bio sticky, clear, and shortPhoto by ismagilov on iStockThe best elevator pitch I ever heard was from Cory Huff. Cory has a website called theabundantartist.com, and when I met him at Pioneer Nation, I said, “What do you do?” He replied,I help people sell their art online.Sticky, clear, and short.I immediately thought of everyone I knew who [...]

Follow the 4-Step Marketing Cycle to Make Selling Easy

By |2021-02-27T04:33:22+13:00September 10th, 2020|Articles, Marketing|

  Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut the door in [...]

How Playing Games in Zoom Can Increase Your Effectiveness

By |2020-11-01T21:48:47+13:00August 31st, 2020|Articles, Business, Productivity|

  Have you felt Zoom Fatigue within the last month? If you’ve been meeting with people remotely — your family, your co-workers, your team or your community — via Zoom, then I think it’s safe to say the answer is ‘yes.’ These meetings aren’t necessarily boring, but without any novelty or variety in the place we meet, it’s easy [...]

Sharing Screens on Zoom for the Visually Impaired

By |2020-11-01T22:12:54+13:00July 21st, 2020|Articles, Events, Marketing|

  Do you know what a Zoom webinar looks like in a Screen Reader? That was a trick question. It doesn’t look like anything. It sounds like something. (U.S. Air Force photo by Civ/Nan Wylie) A Screen Reader interprets website and application elements, and translates those elements into audio sounds. This enables a blind user to navigate a [...]

Accessibility Checklist for Zoom Meetings and Webinars

By |2020-11-19T03:55:29+13:00July 8th, 2020|Articles|

  During the quarantines of 2020, we moved everything we could online. Meetings, conferences, even multi-day retreats have all been facilitated through Zoom. Many of these meetings were accessible when they were in person. 1 in 5 working adults has a disability, after all, and 1 in 7 have a hearing impairment. Virtual meetings and [...]

How to make a Lead Magnet

By |2020-12-15T17:04:19+13:00June 25th, 2020|Articles, Content Marketing, Marketing|

A Lead Magnet is a short, digestible, nicely designed example of your work. The right kind of Lead Magnet will build you an email list of potential customers who all face the same problem. If you design your Lead Magnet to solve a small problem well, you can: demonstrate your expertise, qualify your leads, [...]

Quarantine Conversations: Intentional vs Spontaneous

By |2020-08-21T15:47:24+12:00May 30th, 2020|Articles|

I've been Zooming a lot (as you probably have, too). Looking back on all these Zoom calls, I have some insight about how Intentional Conversations are different from Spontaneous Conversations. Intentional Conversation is when we schedule an appointment to talk. There might be a written agenda. There is a venue where we meet (the Zoom room). There is [...]

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