Authenticity vs. Automation

By |2021-06-20T18:51:56+12:00November 20th, 2020|Articles|

  Saving time on social media can burn your relationships Photo by h heyerlein on Unsplash The first chatbot was built in 1966 by Joseph Weizenbaum at MIT. This bot was named ELIZA, and was one of the first artificial-intelligence programs capable of taking the Turing test. Image source: Wikipedia ELIZA was able to simulate [...]

How Often Should You Publish New Content?

By |2021-06-20T18:50:58+12:00November 15th, 2020|Articles, Marketing|

Plan a publishing schedule that matches your goals. When the Huffington Post was first starting out, they posted an average of one post on their blog every 58 seconds. James Clear, one of the most popular bloggers on the internet, published twice a week on his blog for many years. Now he's down to once [...]

Sales vs Marketing: What’s The Difference?

By |2021-02-27T20:54:46+13:00October 30th, 2020|Articles|

Sales gets you where you want to go. Marketing is why you want to get there. Meme by Alex Bogusky Does selling feel sleazy to you? If so, there’s a good chance you don’t understand the difference between sales and marketing. Using the example above, these two signs give you very different reactions. In [...]

Personal Brand vs. Business Brand: Which One Is Best for You?

By |2021-02-27T20:50:29+13:00September 30th, 2020|Articles, Entrepreneur, Marketing|

This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes. The Origins of Branding A brand was originally a symbol that [...]

The Best 3-Part Elevator Pitch

By |2021-02-27T20:31:43+13:00September 15th, 2020|Articles, Business, Entrepreneur, Marketing|

Make your bio sticky, clear, and shortPhoto by ismagilov on iStockThe best elevator pitch I ever heard was from Cory Huff. Cory has a website called theabundantartist.com, and when I met him at Pioneer Nation, I said, “What do you do?” He replied,I help people sell their art online.Sticky, clear, and short.I immediately thought of everyone I knew who [...]

Follow the 4-Step Marketing Cycle to Make Selling Easy

By |2021-02-27T04:33:22+13:00September 10th, 2020|Articles, Marketing|

  Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut the door in [...]

How Playing Games in Zoom Can Increase Your Effectiveness

By |2020-11-01T21:48:47+13:00August 31st, 2020|Articles, Business, Productivity|

  Have you felt Zoom Fatigue within the last month? If you’ve been meeting with people remotely — your family, your co-workers, your team or your community — via Zoom, then I think it’s safe to say the answer is ‘yes.’ These meetings aren’t necessarily boring, but without any novelty or variety in the place we meet, it’s easy [...]

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