How #TeamSeas made a movement

By |2021-11-11T02:43:27+13:00November 3rd, 2021|Articles, Events, Video, YouTube|

  I received an unlisted video from Mr Beast and Mark Rober, two of the most popular content creators on YouTube. They were looking for video creators to help them share their mission to remove 30,000,000 pounds of plastic from the ocean. How are they going to do it? Trash-eating robots. These robots are manufactured [...]

To niche or not to niche?

By |2021-11-02T01:43:53+13:00October 27th, 2021|Articles, Content Marketing, Marketing|

  Something I hate about the saying, 'the riches are in the niches,' is that it only rhymes if you are pronouncing something wrong. Go ahead, read it again. The riches are in the niches. If you know how to pronounce both words correctly, you have to sacrifice the pronunciation of one of them, or [...]

I don’t want to be a cryptobro, but….

By |2021-10-14T04:16:09+13:00October 13th, 2021|Articles, Blog|

  I don't want to be a cryptobro, but I might become one. For ten years, I've worked in digital marketing, so I'm sensitive to the hype-heavy marketing-bro archetype that gives my profession a bad name. I have avoided publicly championing cryptocurrency, because of a similar disdain held for the loud and shallow leaders in [...]

[Masterclass Replay] Your Message = Your Mess+Age

By |2021-09-25T14:19:18+12:00September 15th, 2021|Articles|

Tomorrow I will be going LIVE with my next Masterclass, "Your Message = Your Mess+Age." I'll be sharing the most embarrassing moment of my life, which has become the Mess beneath my Message. The 60-minute Masterclass covers: The Clarity Of The Truest You Desperation Repels, Common Unity Attracts Your Greatest Wound Is Your Greatest [...]

Finding Your Message Can Get Messy

By |2021-09-09T04:13:33+12:00September 8th, 2021|Articles|

  Think about the people you admire. The ones who have a message that make you resonate with them. When they talk, you listen. Do you know their mess? Chances are, if you've admired the message of someone in the past, it's because they have shown you their mess (and what they've learned from it). [...]

Your Message = Your Mess+Age

By |2021-09-02T02:49:07+12:00September 1st, 2021|Articles|

Your mess is the most authentic thing about you. Others may copy your style, or your dress, or any number of superficial masks that you wear. But nobody can replicate the lessons you have learned from your own life's difficulties. Your mess is authentically your own, but it's not ready to share with others until [...]

[Masterclass] Lead Magnetism next week

By |2021-07-15T02:19:39+12:00July 14th, 2021|Articles, Events, Marketing|

  How can our marketing bring us leads week in, and week out, without any extra effort? With a good Lead Magnet. Learn the best tools and strategies for successfully attracting new clients to you by magnetizing your best content. In this live Masterclass next week, attendees will learn about: + The Game of Attention [...]

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