The best kind of stress

By |2024-04-17T02:54:51+12:00April 2nd, 2024|Articles, Balance, Health|

Many people think stress is always bad. The real question is: does the stress damage you, or force you to grow? I get stressed every day. The cold plunge is part of my morning routine. Almost every morning, I immerse myself in freezing cold water for six minutes. The health benefits include: decreased inflammation, release [...]

Build your email list with a Whitepaper

By |2024-02-28T03:22:05+13:00February 21st, 2024|Articles, How To|

Creating a whitepaper accomplishes two important goals: Positions yourself as an authority on a topic Builds your email list with a Lead Magnet Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first [...]

What’s in a Whitepaper? A PDF by any other name….

By |2024-02-21T02:53:41+13:00February 13th, 2024|Articles, How To|

Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. [...]

Internet advice goes stale. Don’t trust it.

By |2023-12-31T16:18:01+13:00September 7th, 2023|Articles, Marketing|

Internet advice goes stale, but that doesn't mean it goes away. You could be following advice that worked great 5 years ago, but it's no longer working. This is something I find frequently in my work as a marketer. Because I'm in the trenches, testing tactics, I can see what's failing during a hype cycle. [...]

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