I learned a great acronym from Col Fink recently, during a live workshop at Thought Leaders Business School. He calls these SPEAR emails: Short Personal Expecting A Reply Contrast this with LINEAR emails: Long Impersonal Not Expecting A Reply When we are nervous about making sales outreach, we confuse our communications by complicating it [...]
Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]
Track Your Activity And Double Your Conversion Ratios Photo by SunnyGraph on iStock Many years ago, I was a car insurance salesman, and I was very unenthusiastic about what I was selling. I don’t like cars very much. They just get me from place to place. Lots of my customers thought about their car insurance [...]
Email is the virtual welcome mat to your business Photo by RTImages on iStock The moment I stepped into the store, I felt something was wrong. My wife and I were strolling down Hawthorne Street in Portland, Oregon. Our young kids were at home with their grandmother babysitting, and we were on our first date [...]
Have you ever been in a grocery store, and been offered a free sample? Maybe it was a bite of a bagel, or guacamole, or a little sausage on a toothpick. Something small. Something interesting. Something free. After taking a bite, were you asked to become a shareholder in that company? Were you asked [...]
Recently a friend of mine moved to Ojai, and I wanted to reach out and make an impression. So I decided to send him an Ace of Sales Email Greeting and give him an ‘Ojai Five.’ Making this customized image only took a few minutes. I’ll walk you through how to customize your own photos in [...]
For project management, brainstorming, and collaboration, my favorite tool of all time is Trello. Trello is a virtual bulletin board, where you create drag-and-drop lists populated with cards. Every card can have labels, assigned members, checklists, comments, file attachments, and more. Every list lets you drag and drop the cards, allowing you to arrange your [...]
This tutorial describes how to use Gmail to manage multiple email addresses. If you are signing in and out of every email account you own, now you don't have to! In this short, 4 minute video, I can show you how to forward all of your emails to one inbox - and then send [...]