A 'freelancer' is literally a professional mercenary. Some kings and queens of the realm have their own sworn knights to fight for them in the joust. Other lords and ladies, and especially the rich merchants who want to set foot in court, have to rely on mercenary muscle. The 'free-lance' was a knight without [...]
Every newsletter I send begins with a Text Expander Snippet. I type ;hey into ConvertKit, and what comes out looks like this: { % if subscriber.first_name != blank % }Hello { { subscriber.first_name } },{ % else % }Hello my friend,{ % endif % } (If I know your first name, I tell you [...]
Since I like to stay at the cutting edge of virtual events, I've been researching the different types of meetings and conferences that are becoming popular this year. Everyone has been on a Zoom webinar by now. The least engaging experiences are lame - when an audience is asked to sit back and listen [...]
Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the [...]
Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]
Next week I will be hosting a live, interactive workshop to use some of the new Zoom Apps recently launched. Care to join me? During this 90-minute workshop, we will: Practice low-tech Zoom games you can use in your own meetings Play Grid games, Chat Box games, Flippity games, as well as Games in [...]
Recognition rewards achievement with attention. In the martial arts, a beginner is given a white belt. This belt signifies you are a student of a discipline. Over time (so the legend goes) the belt would get dirty and grimy with the dust of the road and the blood of your enemies. When someone survived [...]
Have you ever heard of the Super Mario Effect? In the TED talk given by Mark Rober in 2018, the Youtuber described how players will happily endure repeated failure with menial tasks while playing the game Super Mario Brothers. Image by Mark Rober If we tested a bunch of kids on if [...]
Fix Your Lead Generation With a Simple Sales Funnel To make pavlova, a delicate seasonal dessert in New Zealand, you need eight ingredients: eggs, sugar, vanilla extract, white vinegar, cornflour, cream, strawberries, and kiwis. If I gave you a shopping list, you could buy everything that goes into the dish. But you would not [...]
Sell to small groups of your most qualified prospects Every time a coin landed in my guitar case, I smiled and sang, ‘Do you have a couch for me? I’m looking for a couch for free.’ In 1997 I lived as a street musician for a year. I hitchhiked across North America and survived [...]