I've decided to get clear about what I do. For years, the unofficial feedback I get from people is, "I'm not entirely sure what it is you do, Caelan - but I know it has something to do with computers!" I've heard this so many times, so consistently over the years, it's been [...]
I took almost a year off of this blog, and there were many reasons for my absence. The biggest reason is: during 2016 I pivoted my main brand three times. Pivot 1: BeTheBetterDad.com Pivot 2: WellnessWebsiteDesign.com Pivot 3: StellarPlatforms.com Pivot One Internally, I still call this project Father Fitness, even though it went [...]
Yourname.com is owned by somebody else. Does that mean you are exiled from the internet? Of course not! This is an opportunity to get clever about how to shoehorn your name into a website URL. Here are three options: Option one - Check the other TLDs. Around the world, .com is seen as the most 'reputable' [...]
Does your business run better with a shotgun? Or a laser? Lemme 'splain. When you want to hit something with a shotgun, you point it in a vague direction, and hope to hit something when you pull the trigger. With a laser, you have to be precise. Aiming at one specific point. Most small business owners [...]
When you’re defining your personal branding, it’s easy to get trapped into relying on only your own impressions of yourself. After all, who knows you better…than you? However, that’s exactly the problem. You know too much about yourself. There are so many various details that make up your personality. Trying to include all of them [...]
You strike up a conversation with a guy at a coffee shop. It’s a good chat. You’ve made an acquaintance. Congratulations! At this point in the new relationship, how comfortable are you with asking him to borrow his car? How about inviting yourself over to his house for dinner that evening? Awkward silence, right? If you’re [...]
There are nearly seven billion people in the world today. Why would anyone stop what they’re doing and talk to you? It's an important question for anyone, but if you’re involved in sales, self-marketing, or running your own business, you have to be interesting to new people all the time. New customers, new prospective customers, [...]
With my backpack and cell reception, I can functionally work from anywhere I please. The beach, the mountains, a Central American cafe, or out in the wilderness...wherever I have my backpack, cell reception, and time, I can work. I can write, or post, or call, or Skype, with anyone, anywhere in the world, from anywhere [...]
I don’t like to reinvent the wheel. I prefer to find out what successful people are doing, and model how they are doing it. Chris Brogan wrote an excellent blog post some time ago about how he prioritized his day. The man is a content output machine; he is one of the indisputable masters of [...]
You're setup with an email newsletter, but nobody is subscribing. Dangle the carrot, or I'll give you the stick. People are already dealing with information overload in their email inboxes. In order to overcome someone's reluctance to add to their inbox problem, you have to solve a different problem for them. Offer to solve a [...]