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Remote Culture, Communication, & Collaboration

By |2020-06-16T09:21:26+12:00June 16th, 2020|Business, Entrepreneur, Marketing|

My next Masterclass, Remote Culture, Communication, & Collaboration, is divided into three parts: Remote Culture Remote Communication Remote Collaboration (The agenda is in the title! Why didn't I think of this before?) If I was smarter, I would have named this Masterclass Remote Connection. At the center of Culture, Communication, and Collaboration is Connection. Over the [...]

The Challenges of Solopreneurship

By |2020-01-16T14:07:27+13:00January 21st, 2020|Business, Entrepreneur|

Do you work for yourself? Are you your own boss? Do you make all the decisions in your business? Then you are probably a Solopreneur. The easy definition of a 'Solopreneur' is: a person who sets up and runs a business on their own. After 10 years of working with Solopreneurs, I've found they generally [...]

The 4 Types of Solopreneurs

By |2020-01-16T14:02:00+13:00January 13th, 2020|Business, Entrepreneur|

What is a Solopreneur? Solopreneurs are the kinds of people who value flexibility and autonomy. People who prefer to guide their careers by the kind of work they want to be doing, instead of the work that a manager tells them to do. A Solopreneur might employ freelancers or contractors, or even have a [...]

Gutenberg is Coming to WordPress

By |2020-02-03T11:28:33+13:00August 12th, 2018|Blog, Business, Content Marketing, Entrepreneur, Geek Time, How To, Marketing, Stellar Platforms, Web Design|

The new Gutenberg editor is the future of WordPress. I've decided to take Gutenberg for a spin in advance of the core update. Since WordPress website design is the foundation of my business, I'm always testing the latest tools and upgrades in advance, for two reasons: a) I want to make sure it doesn't break [...]

Professional Clarity

By |2017-09-01T19:45:29+12:00February 13th, 2017|Business, Entrepreneur, Introspection|

I've decided to get clear about what I do.   For years, the unofficial feedback I get from people is, "I'm not entirely sure what it is you do, Caelan - but I know it has something to do with computers!"   I've heard this so many times, so consistently over the years, it's been [...]

Pivot to Pivot

By |2018-01-01T17:47:07+13:00December 19th, 2016|Business, Entrepreneur, Introspection|

I took almost a year off of this blog, and there were many reasons for my absence. The biggest reason is: during 2016 I pivoted my main brand three times. Pivot 1: BeTheBetterDad.com Pivot 2: WellnessWebsiteDesign.com Pivot 3: StellarPlatforms.com Pivot One Internally, I still call this project Father Fitness, even though it went [...]

What to do when your name’s domain name is taken

By |2020-02-03T11:32:39+13:00January 26th, 2015|Blog, Business, Hacks, How To, Marketing, Pura Vida MultiMedia, Web Design|

Yourname.com is owned by somebody else. Does that mean you are exiled from the internet? Of course not! This is an opportunity to get clever about how to shoehorn your name into a website URL. Here are three options: Option one - Check the other TLDs. Around the world, .com is seen as the most 'reputable' [...]

Ask Your Personal Network About Your Personal Branding

By |2020-02-03T11:35:23+13:00November 7th, 2013|Blog, Business, Content Marketing, Entrepreneur, How To, Marketing, Pura Vida MultiMedia|

When you’re defining your personal branding, it’s easy to get trapped into relying on only your own impressions of yourself. After all, who knows you better…than you? However, that’s exactly the problem. You know too much about yourself. There are so many various details that make up your personality. Trying to include all of them [...]

5 Step Formula: How to Earn More Referrals

By |2020-02-03T11:35:32+13:00October 17th, 2013|Blog, Business, Entrepreneur, How To, Pura Vida MultiMedia, Sales|

You strike up a conversation with a guy at a coffee shop. It’s a good chat. You’ve made an acquaintance. Congratulations! At this point in the new relationship, how comfortable are you with asking him to borrow his car? How about inviting yourself over to his house for dinner that evening? Awkward silence, right? If you’re [...]

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