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[Case Study] Marketing automation audit & upgrade
Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the WordPress website redesign, the website was still receiving dozens of spam entries per week, and the sitespeed was slow. Blog posts were not displaying as [...]
4 Signature Styles for Newsletters and Emails
Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an example of each one. The Memo Signature The Memo is a brief, shorthand acknowledgement that the message is over. When you are talking with someone [...]
10 lessons I’ve learned day trading crypto
I've been day trading for a few months now, with a small pool of crypto, and I've learned a few things. First up - Disclaimer: this is not financial advice, DYOR, wipe your own nose. I'm just a dude on the internet, sharing what I've learned. Second - big thanks to @CryptoCred for his Technical Analysis series on YouTube. I'd been trading in crypto for four years with no real idea what I was doing, until this generous & [...]
[Marketing Yourself] Draft 7 is ready!
One of my New Year's Resolutions this year is to publish my new book in 2022, Marketing Yourself. I know I've been talking about it for a long time, but after moving for the 11th time in 11 years, I lost some steam on the project - then, I decided I need to reorganize all the chapters (twice). Despite all the delays, I don't feel badly that this book has taken so long; it's important to me [...]
How Gamification Affects our Brain Chemistry
Gamification stimulates five hormones that our brains use to regulate emotions, mood, and decisions: Oxytocin: the ‘empathy’ hormone Cortisol: the ’stress’ hormone Endorphin: the ‘euphoria’ hormones Dopamine: the ‘reward’ hormone Serotonin: the ‘balance’ hormone Different gamification techniques trigger specific hormones in our brains. If you understand their physiological effects, and how to stimulate them in your audience, you can optimize your experiences for maximum engagement. In last month's issue of AITD's Training & Development magazine, I shared five gamification [...]
Relationship Marketing Automation: The Rule of Thumb
Automating your marketing is like putting a motor on a sailboat. With a sail, you are able to capture the wind as it comes in (if you have any). If it’s a still day, you have to sit around and wait. But with a motor on your boat, no matter which way the wind is blowing, you can go in any direction you want. That’s what marketing automation does for your business. It takes some time to tinker with [...]