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Asynchronous Selling – What Sales Pages Can Learn From Direct Mail

By |2022-08-09T12:55:41+12:00July 7th, 2022|Articles, Blog, Content Marketing, Entrepreneur, Marketing, Sales|

  Selling asynchronously is something you can do on a sales page. When you pitch someone across the counter in a showroom, you are selling synchronously. You can respond to objections as they come up, and modify your communication to suit the moment. Selling on the Internet is mostly asynchronous. You craft your messaging, field [...]

I don’t want to be a cryptobro, but….

By |2021-10-14T04:16:09+13:00October 13th, 2021|Articles, Blog|

  I don't want to be a cryptobro, but I might become one. For ten years, I've worked in digital marketing, so I'm sensitive to the hype-heavy marketing-bro archetype that gives my profession a bad name. I have avoided publicly championing cryptocurrency, because of a similar disdain held for the loud and shallow leaders in [...]

11th move in 11 Years

By |2021-08-02T09:31:13+12:00August 1st, 2021|Adventure, Blog, Family|

The Huntress Clan completed our 11th move in 11 years on Samhain, which is April 30 in the Southern Hemisphere. We have bounced from country to country for a decade, going from town to town, looking for a place we might call home. With this latest transition, we may have found it. Many of [...]

[Book Update] Deep in the editing darkness

By |2021-08-13T16:07:18+12:00June 2nd, 2021|Articles, Blog|

There comes a time in the writing of every book when the author and the book don’t get along. I’ve been writing Marketing Yourself on and off for a few years. We have an on-again, off-again relationship, until I got committed last year and decided to see this through. Like any relationship, we’ve hit [...]

Gutenberg is Coming to WordPress

By |2020-02-03T11:28:33+13:00August 12th, 2018|Blog, Business, Content Marketing, Entrepreneur, Geek Time, How To, Marketing, Stellar Platforms, Web Design|

The new Gutenberg editor is the future of WordPress. I've decided to take Gutenberg for a spin in advance of the core update. Since WordPress website design is the foundation of my business, I'm always testing the latest tools and upgrades in advance, for two reasons: a) I want to make sure it doesn't break [...]

What to do when your name’s domain name is taken

By |2020-02-03T11:32:39+13:00January 26th, 2015|Blog, Business, Hacks, How To, Marketing, Pura Vida MultiMedia, Web Design|

Yourname.com is owned by somebody else. Does that mean you are exiled from the internet? Of course not! This is an opportunity to get clever about how to shoehorn your name into a website URL. Here are three options: Option one - Check the other TLDs. Around the world, .com is seen as the most 'reputable' [...]

‘The Happiness of Pursuit’ Book Review

By |2016-12-10T16:11:59+13:00September 16th, 2014|Blog, Pura Vida MultiMedia, Reviews|

Chris Guillebeau is a champion of adventure, and his latest book is an analysis of the mechanics of modern quests. He profiles dozens of adventurous people in his latest book The Happiness of Pursuit, to contrast the different quests they have pursued. Through his chapter-by-chapter formula, he distills the essence of adventure down into something [...]

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