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Sales vs Marketing: What’s The Difference?

By |2021-01-12T02:01:21+13:00October 30th, 2020|Articles|

Sales gets you where you want to go. Marketing is why you want to get there. Meme by Alex Bogusky Does selling feel sleazy to you? If so, there’s a good chance you don’t understand the difference between sales and marketing. Using the example above, these two signs give you very different reactions. In [...]

Personal Brand vs. Business Brand: Which One Is Best for You?

By |2020-12-15T17:27:34+13:00September 30th, 2020|Articles, Entrepreneur, Marketing|

This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes.The Origins of BrandingA brand was originally a symbol that was seared onto [...]

Follow the 4-Step Marketing Cycle to Make Selling Easy

By |2020-11-01T21:39:58+13:00September 10th, 2020|Articles, Marketing|

  Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut the door in [...]

How to make a Lead Magnet

By |2020-12-15T17:04:19+13:00June 25th, 2020|Articles, Content Marketing, Marketing|

A Lead Magnet is a short, digestible, nicely designed example of your work. The right kind of Lead Magnet will build you an email list of potential customers who all face the same problem. If you design your Lead Magnet to solve a small problem well, you can: demonstrate your expertise, qualify your leads, [...]

Research Your Competition for Fun & Profit

By |2020-02-21T16:51:09+13:00February 12th, 2020|Entrepreneur, Marketing|

Have you ever been lost in the woods?The only way out is through, it's true, but not all directions are the same.Tramping one way might lead you closer to where you want to go; choosing the wrong direction could keep you lost, indefinitely.What is the surest method to find your way out?Find a trail.If you [...]

The Power of Free Samples

By |2020-12-07T11:38:04+13:00January 24th, 2020|Marketing|

Have you ever been in a grocery store, and been offered a free sample? Maybe it was a bite of a bagel, or guacamole, or a little sausage on a toothpick. Something small. Something interesting. Something free. After taking a bite, were you asked to become a shareholder in that company? Were you asked [...]

Pioneer Nation 2015 Recap

By |2020-01-22T09:10:33+13:00October 23rd, 2015|Introspection|

Pioneer Nation is a gathering of internet creatives with a blog and a passion, committed to doing what they decided was their work in the world. There's this weird synergy at the convergence of authenticity, audience, and the Internet, where people can find a good problem to be solved and offer a solution to anyone who has this [...]

The Re-launch of my Weekly Newsletter – Habits of Excellence

By |2016-12-26T14:40:10+13:00August 4th, 2015|Introspection|

Writing a newsletter can be very rewarding, stressful, introspective, lucrative, and ineffective. My weekly newsletter habit has been inconstant over the past ten years, and has gone through a lot of incarnations. This is what I've learned so far: The regularity of writing every week keeps your writing polished. It is only through regular exercise [...]

Pioneer Nation Conference 2014

By |2016-12-10T16:12:00+13:00April 2nd, 2014|Blog, Entrepreneur, Portland, Pura Vida MultiMedia, Reviews|

Last week I attended Pioneer Nation, a 3-day conference of solopreneurs and location independent entreproducers, organized by the same folks who put on the World Domination Summit. When I attended WDS last year I realized what Chris Guillebeau had done by bringing this community together: he gave us a digital guild. Before WDS, I was [...]

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