[Techweek] ‘Grow your Business With Marketing Automation’ next week

By |2021-07-16T03:02:42+12:00May 19th, 2021|Content Marketing, Events, Marketing|

  Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least [...]

How Often Should You Publish New Content?

By |2021-06-20T18:50:58+12:00November 15th, 2020|Articles, Marketing|

Plan a publishing schedule that matches your goals. When the Huffington Post was first starting out, they posted an average of one post on their blog every 58 seconds. James Clear, one of the most popular bloggers on the internet, published twice a week on his blog for many years. Now he's down to once [...]

Sales vs Marketing: What’s The Difference?

By |2021-02-27T20:54:46+13:00October 30th, 2020|Articles|

Sales gets you where you want to go. Marketing is why you want to get there. Meme by Alex Bogusky Does selling feel sleazy to you? If so, there’s a good chance you don’t understand the difference between sales and marketing. Using the example above, these two signs give you very different reactions. In [...]

Don’t Build A New Audience, Find An Existing Audience

By |2021-03-15T11:54:54+13:00October 13th, 2020|Marketing|

It is much easier to find an existing audience than to carve a new one out of the crowd. Your future customers are already congregating somewhere. Go there and be valuable, make relationships, and gain customers. Photo by WoodysPhotos on iStock I think of marketing myself like I am a vagabond peddler. I have a selection of interesting [...]

Personal Brand vs. Business Brand: Which One Is Best for You?

By |2021-02-27T20:50:29+13:00September 30th, 2020|Articles, Entrepreneur, Marketing|

This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes. The Origins of Branding A brand was originally a symbol that [...]

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