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[Marketing Yourself] Draft 7 is ready!
One of my New Year's Resolutions this year is to publish my new book in 2022, Marketing Yourself. I know I've been talking about it for a long time, but after moving for the 11th time in 11 years, I lost some steam on the project - then, I decided I need to reorganize all the chapters (twice). Despite all the delays, I don't feel badly that this book has taken so long; it's important to me [...]
How Gamification Affects our Brain Chemistry
Gamification stimulates five hormones that our brains use to regulate emotions, mood, and decisions: Oxytocin: the ‘empathy’ hormone Cortisol: the ’stress’ hormone Endorphin: the ‘euphoria’ hormones Dopamine: the ‘reward’ hormone Serotonin: the ‘balance’ hormone Different gamification techniques trigger specific hormones in our brains. If you understand their physiological effects, and how to stimulate them in your audience, you can optimize your experiences for maximum engagement. In last month's issue of AITD's Training & Development magazine, I shared five gamification [...]
Relationship Marketing Automation: The Rule of Thumb
Automating your marketing is like putting a motor on a sailboat. With a sail, you are able to capture the wind as it comes in (if you have any). If it’s a still day, you have to sit around and wait. But with a motor on your boat, no matter which way the wind is blowing, you can go in any direction you want. That’s what marketing automation does for your business. It takes some time to tinker with [...]
Every question contains a quest
Without questions, there is no quest to take you from where you are to where you want to be. The movement of a quest prevents stagnation. Questions invite you into the unknown. The best coaching relationships I have had are like a game of ping pong. The coach will start by sending a question over the net. This creates a response, which invites another question. Nobody knows where the conversation is going to go, because it's guided by [...]
New Years Resolutions 2022
For 2022, my word is Fortune. I resolve to make my fortune this year. I've got money issues, like all of us do. My issues are woven up in issues of safety and worthiness, and falling ill has shown me that when finances are tight, I get sick. Living with an autoimmune disorder, the best thing I can do to ensure the health and wellbeing of myself and my family is to get rich. For a long time, I [...]
Annual Review 2021
Annual Review Table of Contents Every #AnnualReview that I publish on this blog contains 4 parts: What were my victories? What could have gone better? How many New Year’s Resolutions did I keep? What are my resolutions for next year? To see all of my annual reviews, click here. To use my workbook to create your own Annual Review, click here. Part 1 – What were my victories of 2021? This was a great year overall. My word for [...]