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Increase Email Newsletter Subscribers with a Free PDF
You're setup with an email newsletter, but nobody is subscribing. Dangle the carrot, or I'll give you the stick. People are already dealing with information overload in their email inboxes. In order to overcome someone's reluctance to add to their inbox problem, you have to solve a different problem for them. Offer to solve a problem, for free, in exchange for subscribing to your newsletter. The best incentive you can offer is a free PDF download. People Love Free PDFs [...]
“Daddy, what’s a gun?”
My 6-year-old girl really didn't know. While discussing the differences between policemen and firefighters, I used a word Indilea had never heard before. She has acquired the excellent habit of asking for the meaning of any word she doesn't understand. "What's a gun?" she asked. "You know," I said as I mimed a gun. "Kapow." "I don't get it," she said. Of course she doesn't get it. She doesn't watch anything more violent than Thomas the Train. While she might [...]
Finally! Back online.
There are some things Costa Rica does really, really well. Beaches. Palm trees. Friendly strangers. Crazy animals and fruits. But the internet? That's a problem. There's a maxim here that goes, "Costa Rica is ten years behind the United States." With fashion, with technology, with any advancement that happened in the United States ten (or more) years ago, they are just now becoming adopted in this small Central American piece of paradise. Ten years ago, I was making the transition [...]
For the next week, I’m going to bed early.
This is a pretty heavy commitment for me. I generally work 4-5 nights a week, after the kids are off to bed, from 7:30 to 10 or 11. Many Saturdays I work in the afternoon, as well. Once or twice a week, I stay up late with my wife and we watch movies, or take a bath, luxuriating in the absence of the pervasive volume of children. We rise between 4 and 6 in the morning, depending on when the [...]
When Indilea grows up…
I ask my daughter, "What do you want to be when you grow up?" "A dolphin flying squirrel trainer." Of course.
Bugs visit my desk.
Its always fun to get unexpected visitors on my desk in Costa Rica.