Pura Vida MultiMedia

Sales Funnel Strategy

By |2020-02-03T11:30:55+13:00September 20th, 2016|Marketing, Pura Vida MultiMedia|

An online sales funnel helps a stranger become a customer. When someone first finds your brand, their first impression is not, "I need to buy what they are selling right away! Shut up and take my money!" It might seem like that's the right way for customers to find you, but that doesn't become the long-lasting relationship that builds [...]

Making a Montage Video

By |2020-02-03T11:31:30+13:00July 20th, 2016|Marketing, Pura Vida MultiMedia|

Video is about moments. The emotional power of a moment is incredible. For a powerful moment, anyone will stop what they are doing and pay attention. Collecting moments, however - that can be a challenge. During one of The Aware Show's interview summits on Light Therapy, there were plenty of moments, spread over more than [...]

Social Media Shareable Image Design

By |2020-02-03T11:31:42+13:00March 17th, 2016|Marketing, Pura Vida MultiMedia|

Here are some images I have designed. Follow Caelan's board Social Media Graphic Design on Pinterest. People share things that make them feel valuable to their audience. When designing a social media image, there are 5 main considerations: It has to look pretty. It has to be the correct dimensions to look good on the platform. [...]

WDS 2015 Scavenger Hunt and Bigger/Better

By |2020-02-03T11:32:02+13:00August 12th, 2015|Pura Vida MultiMedia|

This is the third year I've done a treasure hunt for World Domination Summit; the first time, I didn't even have permission. I just crashed the registration party dressed as a superhero and started wrangling people into doing this crazy scavenger hunt across the city, and everybody had a great time. After I blogged about it I sent a [...]

What to do when your name’s domain name is taken

By |2020-02-03T11:32:39+13:00January 26th, 2015|Blog, Business, Hacks, How To, Marketing, Pura Vida MultiMedia, Web Design|

Yourname.com is owned by somebody else. Does that mean you are exiled from the internet? Of course not! This is an opportunity to get clever about how to shoehorn your name into a website URL. Here are three options: Option one - Check the other TLDs. Around the world, .com is seen as the most 'reputable' [...]

How-To Video Screencast Tutorials

By |2020-02-03T11:33:03+13:00January 11th, 2015|Marketing, Pura Vida MultiMedia|

People who know how to make a screencast tutorial have an undeniable advantage in communicating complex ideas on the Internet. Video screencasts are easy to make, and with a few video skills, they can look really good. But what really makes a great tutorial is: Storytelling. The web is a visual menagerie, and as you [...]

The Unconventional Treasure Hunt 2014

By |2016-12-10T16:11:59+13:00September 18th, 2014|Pura Vida MultiMedia, Uncategorized|

For the World Domination Summit, I made an Unconventional Treasure Hunt at WDS 2014. It was a scavenger hunt of riddles throughout downtown Portland, each riddle leading to clues hidden in small treasure chests throughout the city. My passion for treasure hunts is pretty big. When I told the WDS Adventure Czar about my idea, he thought it was bizarre and [...]

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