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The Hungry Magic of 3-Star Amazon Reviews
Have you ever had to feed a hungry toddler? They don’t care about what you, as a grown-up, think about cooking oils. They don’t care about the nutritional content of the food. They only care that they are hungry (and what they eat should taste good). If you ask a hungry toddler which kind of dish would be better nutritional content for their digestion, that hungry toddler will either a) get confused, or b) throw a tantrum because you haven’t [...]
Research Your Competition for Fun & Profit
Have you ever been lost in the woods?The only way out is through, it's true, but not all directions are the same.Tramping one way might lead you closer to where you want to go; choosing the wrong direction could keep you lost, indefinitely.What is the surest method to find your way out?Find a trail.If you can find a path left by others, you can follow it to find your way out yourself.A trail is not created by people with nowhere [...]
The Power of Free Samples
Have you ever been in a grocery store, and been offered a free sample? Maybe it was a bite of a bagel, or guacamole, or a little sausage on a toothpick. Something small. Something interesting. Something free. After taking a bite, were you asked to become a shareholder in that company? Were you asked to become a distributor for them and fill your garage with a warehouse full of their product, or to take out your phone and tell [...]
The Challenges of Solopreneurship
Do you work for yourself? Are you your own boss? Do you make all the decisions in your business? Then you are probably a Solopreneur. The easy definition of a 'Solopreneur' is: a person who sets up and runs a business on their own. After 10 years of working with Solopreneurs, I've found they generally face the same 3 problems: Goals don't get completed. Because there's no boss or supervisor checking in on you, there isn't enough incentive to do [...]
The 4 Types of Solopreneurs
What is a Solopreneur? Solopreneurs are the kinds of people who value flexibility and autonomy. People who prefer to guide their careers by the kind of work they want to be doing, instead of the work that a manager tells them to do. A Solopreneur might employ freelancers or contractors, or even have a small team, but the business, the work, and the mission of the Solopreneur all relies on one person's vision and brand. When I look back [...]
Deep into the Moon
This year, for my birthday, I have drawn the XVIII of Trumps, The Moon. See past years' birthday tarot cards here. The Moon is a card of the unknown, a mixture of the highest and the lowest. Just as the Moon reflects the light of the Sun, our unconscious mind reflects the thoughts of our conscious mind. "The Moon will lead us into the blackest depths of our soul, into the world of the subconscious, where there are no [...]