customer relationships

Make Better Headlines With Customer Survey Responses

By Caelan Huntress|2024-01-24T02:24:12+13:00December 5th, 2020|Articles, Marketing|

Let your customers write your headlines for you My sales page wasn’t converting. It was pretty, and had great testimonials. The price testing showed me it was a good offer, solving a difficult problem for a market that had money to pay. All of the ingredients were there. It seemed like a good sales page, [...]

Follow the 4-Step Marketing Cycle to Make Selling Easy

By Caelan Huntress|2024-01-27T14:07:08+13:00September 10th, 2020|Articles, Marketing|

Selling is only pushy if you haven’t done enough pulling. Photo by Camrocker on iStock My first sales job was selling donuts door-to-door. Every Saturday morning, I would knock on the doors of strangers, introduce myself, and make my pitch. Within a few minutes, the stranger would either hand me five bucks, or shut [...]