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Personal Brand vs. Business Brand: Which One Is Best for You?

By |2020-12-15T17:27:34+13:00September 30th, 2020|Articles, Entrepreneur, Marketing|

This is a very personal question, and since it’s also a business question, there is no single right answer. Some say a personal brand is best, while others say a business brand should remain separate from your personal identity. They’re both right, sometimes.The Origins of BrandingA brand was originally a symbol that was seared onto [...]

The Best 3-Part Elevator Pitch

By |2020-12-15T17:18:37+13:00September 15th, 2020|Articles, Business, Entrepreneur, Marketing|

Make your bio sticky, clear, and shortPhoto by ismagilov on iStockThe best elevator pitch I ever heard was from Cory Huff. Cory has a website called theabundantartist.com, and when I met him at Pioneer Nation, I said, “What do you do?” He replied,I help people sell their art online.Sticky, clear, and short.I immediately thought of everyone I knew who [...]

Ask Your Personal Network About Your Personal Branding

By |2020-02-03T11:35:23+13:00November 7th, 2013|Blog, Business, Content Marketing, Entrepreneur, How To, Marketing, Pura Vida MultiMedia|

When you’re defining your personal branding, it’s easy to get trapped into relying on only your own impressions of yourself. After all, who knows you better…than you? However, that’s exactly the problem. You know too much about yourself. There are so many various details that make up your personality. Trying to include all of them [...]

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