My Personal Blog:
Read my thoughts about –
My Recent Articles:
Authenticity vs. Automation
Saving time on social media can burn your relationships Photo by h heyerlein on Unsplash The first chatbot was built in 1966 by Joseph Weizenbaum at MIT. This bot was named ELIZA, and was one of the first artificial-intelligence programs capable of taking the Turing test. Image source: Wikipedia ELIZA was able to simulate conversation but was not capable of learning. The feedback that ELIZA received would not alter the behaviour of the program in the future. This limited [...]
How to Welcome New Subscribers With an Email Onboarding Series
Email is the virtual welcome mat to your business Photo by RTImages on iStock The moment I stepped into the store, I felt something was wrong. My wife and I were strolling down Hawthorne Street in Portland, Oregon. Our young kids were at home with their grandmother babysitting, and we were on our first date in a long time. We entered a store that looked interesting from the outside. There was spiritual art hanging in the windows, displays of [...]
Sales vs Marketing: What’s The Difference?
Sales gets you where you want to go. Marketing is why you want to get there. Meme by Alex Bogusky Does selling feel sleazy to you? If so, there’s a good chance you don’t understand the difference between sales and marketing. Using the example above, these two signs give you very different reactions. In the split-second that you see the hitchhiker, you make a flash decision whether to pull over. That immediate reaction matters. Selling and marketing will give you [...]
Don’t Build A New Audience, Find An Existing Audience
It is much easier to find an existing audience than to carve a new one out of the crowd. Your future customers are already congregating somewhere. Go there and be valuable, make relationships, and gain customers. Photo by WoodysPhotos on iStock I think of marketing myself like I am a vagabond peddler. I have a selection of interesting trinkets in my bag. Going from village to village, I make trades (and offer value) that villagers don’t often see in their [...]
8 Icebreakers to make an Unofficial Start for your meeting
So, thank you for coming. Um. We’ll get uh…started…in just a few — hang on, I can’t see my slides anymore. One second. Hey, can you see my slides? I can’t…uhhh…oh, hi there, we’ll get started soon, I’m just…um… Has that ever happened to you? Maybe you were the host of the meeting, with a big ball of tension in your stomach, trying to troubleshoot the tech quickly enough to get back to your anxiety over everyone's boredom, and the [...]