Recognition rewards achievement with attention. In the martial arts, a beginner is given a white belt. This belt signifies you are a student of a discipline. Over time (so the legend goes) the belt would get dirty and grimy with the dust of the road and the blood of your enemies. When someone survived [...]
Have you ever heard of the Super Mario Effect? In the TED talk given by Mark Rober in 2018, the Youtuber described how players will happily endure repeated failure with menial tasks while playing the game Super Mario Brothers. Image by Mark Rober If we tested a bunch of kids on if [...]
Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least [...]