If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back. [...]
There are 4 steps to the Marketing Cycle - Know, Like, Trust, and Buy. If you try and skip any of these steps, you won't make it to the end. Each one of these steps is necessary. If someone doesn't Know you, or Like you, or Trust you, it's going to be really hard [...]
The #MarketingYourselfBook launches TODAY! If you see any posts on your timeline with that hashtag, please give it a like, a comment, or a share. Every piece of activity on this hashtag today will help make Launch Day better! You know what's really great, though? Amazon reviews. Today is the day to leave a [...]
If you pitch a premium offer to a group of strangers, your closing rate will be low. Customers who already know, like, and trust you are easier to convince, because they only need to take one step up your Value Ladder. Have you ever been offered a free sample in a grocery store? Maybe it [...]
You set the altitude of your mission statement. 'Have A Nice Day' is a mission statement, but so is 'Shit Happens.' The most profound mission statements are often the most simple. You've seen a great one on every map. 'You Are Here.' That's a mission statement, too. What's great about sharing a powerful mission [...]
The human attention span is less than a goldfish. 8 to 12 seconds. That's how long we have, before we get distracted by something else. This isn't surprising, in a world where we are exposed to an average of 5000 advertisements every day. We have to be selective with our attention, just to handle [...]
One of my New Year's Resolutions this year is to publish my new book in 2022, Marketing Yourself. I know I've been talking about it for a long time, but after moving for the 11th time in 11 years, I lost some steam on the project - then, I decided I need to reorganize [...]
While I hoped to have my upcoming book Marketing Yourself ready by the end of this year, it won't happen. I've already gone through 5 drafts, and I've been working on it for at least 3 years. At least the book cover is done: If you do any sort of writing, you know the [...]
The design for the book cover for Marketing Yourself is ready! I did not design this cover myself. Dozens of strangers on the Internet designed this book cover for me. For this project, I used 99 Designs. I listed a design project with a $299 prize for winning the contest. Dozens of different designers [...]
Smart marketing is like a cup of coffee. The coffee that we drink, as beautiful and invigorating as it is, starts out completely differently than what ends up in our cup. Coffee begins life as a hard, greenish-coloured bean, and it does not look or smell remotely edible. It is not a food. Humans cannot [...]