Prevent Simple Mistakes From Destroying Your Bottom Line My new client was panicked. 'We just paid for all this traffic,' he told me breathlessly, 'and we aren't making any sales!' I did a quick audit of his sales funnel. Right away, I found the problem: there was no Buy button on the mobile version of [...]
Create a pre-designed proposal template you can customise for every new client “Can you send me a proposal by the end of the day?” When I started my first web design agency in 2010, this question forced me into upgrading my business. I had only made four websites at that time, and a new client [...]
Track Your Activity And Double Your Conversion Ratios Photo by SunnyGraph on iStock Many years ago, I was a car insurance salesman, and I was very unenthusiastic about what I was selling. I don’t like cars very much. They just get me from place to place. Lots of my customers thought about their car insurance [...]
Fix Your Lead Generation With a Simple Sales Funnel To make pavlova, a delicate seasonal dessert in New Zealand, you need eight ingredients: eggs, sugar, vanilla extract, white vinegar, cornflour, cream, strawberries, and kiwis. If I gave you a shopping list, you could buy everything that goes into the dish. But you would not know [...]
Selling feels sleazy when you ask for commitment too early On the same day, I received a party invitation and a sales pitch. One of them made me very uncomfortable, and the other did not. The sales pitch was on a used car lot. I happened to be walking by, and on a whim, I [...]
Sell to the heart before trying to convince the mind On my third day stranded in the airport, I began to make bad decisions. The kids were hungry — again. The healthy snacks my wife prepared had run out yesterday. The food choices near the gate looked appetising, despite the behaviour problems that we know [...]
Sell to small groups of your most qualified prospects Every time a coin landed in my guitar case, I smiled and sang, ‘Do you have a couch for me? I’m looking for a couch for free.’ In 1997 I lived as a street musician for a year. I hitchhiked across North America and survived off [...]
Use Storytelling and Statistics to Illustrate Results When Timothy Sykes hired Neil Patel to increase his website traffic, Neil did what he was hired to do. The number of visitors from Timothy's emails to his landing pages increased by 26%. But that was not the big win. What was really interesting, Neil says, is that [...]
Let your customers write your headlines for you My sales page wasn’t converting. It was pretty, and had great testimonials. The price testing showed me it was a good offer, solving a difficult problem for a market that had money to pay. All of the ingredients were there. It seemed like a good sales page, [...]
Don’t ask clients to do extra work to promote your business At the end of a long project, I asked my client for a testimonial. She said she would be happy to give me one. Her exact words were, “I would be honoured.” So I was surprised when she ghosted me. After a couple of [...]