When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker [...]
Rebecca Houghton wanted to position her community as the premium resource for B-Suite Leaders - the modern middle manager. But her website was built on WordPress.com (not .org), her team had a hard time making it work, and there was not enough technical aptitude to create a membership experience that was smooth and easy. The business couldn’t get [...]
Today, I'm going to share a case study of my recent video work. eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most popular and frequently used speaker directories in the United States, eSpeakers [...]
When I was waiting tables, I had a mnemonic trick I used to remember everyone's order without writing anything down: I would imagine their dish on top of their head. Halfway through a big round table of a dozen people, someone would say, 'Can you remember all of this, without writing it down?' and [...]
Since I like to stay at the cutting edge of virtual events, I've been researching the different types of meetings and conferences that are becoming popular this year. Everyone has been on a Zoom webinar by now. The least engaging experiences are lame - when an audience is asked to sit back and listen [...]
Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the [...]
If you write a lot of blog posts, getting them all into one place can be really useful. Having a digest of sequential blog post can streamline your promotion strategies on social media, and also serve as an easy reference tool for when you need links in the future. Case study: The Aware Show The [...]
For April Fools Day 2011, Lifehacker held an Online Scavenger Hunt using QR codes. A QR code (or Quick Response code) can launch any action inside a mobile phone; it can send you a text message, place a phone call, launch a video, direct you to a web page, or start an application. On Lifehacker's [...]
GranataPet recently launched a new interactive campaign that shows how clever marketing can get. As featured on Mashable, this campaign (running in Germany) introduced a new, Pomegranate-based dog food to their target market (dog walkers) at a plausible point of entry (while they are walking their dogs.) Check in on Foursquare. Your dog gets a [...]