Brilliant social media advertising. For dogs.

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GranataPet recently launched a new interactive campaign that shows how clever marketing can get.

As featured on Mashable, this campaign (running in Germany) introduced a new, Pomegranate-based dog food to their target market (dog walkers) at a plausible point of entry (while they are walking their dogs.)

Check in on Foursquare. Your dog gets a snack. Or, as they put it, “Check in. Snack out.”

With the most highly coveted consumers holding smartphones, interacting with them on this level by providing small rewards for participation is something we will see much, much more of in the future.

By | 2016-12-20T07:37:37+00:00 March 29th, 2011|Blog, Case Studies, Pura Vida MultiMedia|

About the Author:

Father of 3. WordPress website designer. Creative director @ Stellar Platforms. Writer, multimedia producer, digital marketer, and retired superhero.

2 Comments

  1. Raven Howard April 2, 2011 at 2:17 am - Reply

    Aw, very smart. People want to be shared and it is a good thing for companies to start looking for BIGGER & BOLDER ways to thank their clients/customers virally! Thanks for the share Caelan 😉

  2. CAELAN April 3, 2011 at 3:33 pm - Reply

    The best way to get people sharing your content, Raven, is to have cutting-edge content that people think is amazing.

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