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New Years Resolutions 2021
For 2021, my word is Ease. I want to live this year without struggle. Many of my greatest achievements - getting off the streets after being homeless for years, finishing a bachelor's degree after ten years of undergrad, moving to New Zealand - I achieved because I can handle struggle. I'm resilient and hard working, and these characteristics have brought me lifelong habits of toil. I am grateful to my illness for coming to me while I am still [...]
Annual Review 2020
I know that 2020 was a challenging year for many people in the world, but for me, it was a HUGE improvement over last year. I am fortunate to be in the safest country in the world. In New Zealand, nobody is wearing masks, the pandemic is completely under control, and I realigned my business to work from home and never travel in January. My skills are suddenly in high demand, and I've accomplished a number of professional milestones [...]
Separate the Buying Decision from the Call-to-Action
Selling feels sleazy when you ask for commitment too early On the same day, I received a party invitation and a sales pitch. One of them made me very uncomfortable, and the other did not. The sales pitch was on a used car lot. I happened to be walking by, and on a whim, I wandered in to look at some prices. Smelling a potential customer, a salesperson came over and quoted me a price. When I shrugged, he used [...]
Why You Should Attract Customers With Emotion But Close The Deal With Logic
Sell to the heart before trying to convince the mind On my third day stranded in the airport, I began to make bad decisions. The kids were hungry — again. The healthy snacks my wife prepared had run out yesterday. The food choices near the gate looked appetising, despite the behaviour problems that we know pre-packaged foods cause in the sensitive stomachs of our children. Traveling for five days with my wife and three young kids, we were bumped from [...]
Focus Your Best Marketing Into Free Presentations By Busking Out
Sell to small groups of your most qualified prospects Every time a coin landed in my guitar case, I smiled and sang, ‘Do you have a couch for me? I’m looking for a couch for free.’ In 1997 I lived as a street musician for a year. I hitchhiked across North America and survived off of the kindness of strangers. Unlike many of my fellow hobos, I had a craft: I could play the guitar. Every day, I spent a [...]
Case Studies Help Your Customers Imagine Their Future Success
Use Storytelling and Statistics to Illustrate Results When Timothy Sykes hired Neil Patel to increase his website traffic, Neil did what he was hired to do. The number of visitors from Timothy's emails to his landing pages increased by 26%. But that was not the big win. What was really interesting, Neil says, is that by using case studies in the emails he sent, Timothy's overall sales grew by 185%. The closing ratio of the traffic to the landing page [...]