How can our marketing bring us leads week in, and week out, without any extra effort? With a good Lead Magnet. Learn the best tools and strategies for successfully attracting new clients to you by magnetizing your best content. In this live Masterclass next week, attendees will learn about: + The Game of Attention [...]
My next Masterclass, Remote Culture, Communication, & Collaboration, is divided into three parts: Remote Culture Remote Communication Remote Collaboration (The agenda is in the title! Why didn't I think of this before?) If I was smarter, I would have named this Masterclass Remote Connection. At the center of Culture, Communication, and Collaboration is Connection. Over the [...]
Is this *another* article about how to work-from-home? No. It's an article *about* all the articles. The current glut of 'how to work from home' content comes from a place of generosity. People want to be helpful, and this is a time when helping matters. Currently, there are two camps of workers online: people [...]
Have you ever had to feed a hungry toddler? They don’t care about what you, as a grown-up, think about cooking oils. They don’t care about the nutritional content of the food. They only care that they are hungry (and what they eat should taste good). If you ask a hungry toddler which kind of [...]
Have you ever been in a grocery store, and been offered a free sample? Maybe it was a bite of a bagel, or guacamole, or a little sausage on a toothpick. Something small. Something interesting. Something free. After taking a bite, were you asked to become a shareholder in that company? Were you asked [...]