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Posting styles on the internet can ((and should)) change
There is no one right way to post on the Internet. The truth is, here at the beginning of the world wide web, we are all just figuring things out as we go. Should you post every week, or every day? On this social media account alone, or syndicate across networks? With so many options, how do you choose how often, and how deeply, to post? For me, the answer always comes down to style. How often do you [...]
11th move in 11 Years
The Huntress Clan completed our 11th move in 11 years on Samhain, which is April 30 in the Southern Hemisphere. We have bounced from country to country for a decade, going from town to town, looking for a place we might call home. With this latest transition, we may have found it. Many of these moves were to places that were possibilities for long-term settling down; but everywhere we have stayed has had weather, or traffic, or people, or [...]
A Table of Contents is both a map and a menu.
A Table of Contents is both a map and a menu. It's a map because it orients you to your location in the intellectual terrain, allowing you to plan the journey you want to take through the material. It's a menu because you may have an appetite for something specific, and by selecting a chapter for consumption, you can sate your hunger by going directly for what you want. Here is the table of contents for my upcoming book. [...]
[Masterclass] Lead Magnetism next week
How can our marketing bring us leads week in, and week out, without any extra effort? With a good Lead Magnet. Learn the best tools and strategies for successfully attracting new clients to you by magnetizing your best content. In this live Masterclass next week, attendees will learn about: + The Game of Attention + The 4-Step Customer Cycle + List-Building Lead Magnets + Marketing Stack Architecture A Lead Magnet is a digestible, bite-sized info-snack that can solve a [...]
[Level Unlocked] Your power-up has unlocked new abilities!
Recognition rewards achievement with attention. In the martial arts, a beginner is given a white belt. This belt signifies you are a student of a discipline. Over time (so the legend goes) the belt would get dirty and grimy with the dust of the road and the blood of your enemies. When someone survived long enough to wear a black belt, they were known to all as an expert. This progression, from beginner to expert, has many stages in [...]
What’s the difference between a game and a test?
Have you ever heard of the Super Mario Effect? In the TED talk given by Mark Rober in 2018, the Youtuber described how players will happily endure repeated failure with menial tasks while playing the game Super Mario Brothers. Image by Mark Rober If we tested a bunch of kids on if they could hit a series of buttons in a specific order, and sent them back to the beginning whenever they made a mistake, there wouldn't [...]