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My life was a TOTAL mess until this happened
Before I learned how to manage my tasks, my time, and my priorities, my desk was a huge pile of junk. I had long to-do lists that were never getting done. I was so overwhelmed by everything I had to do, I felt like I was drowning in obligations. Then someone threw me a life preserver, in the shape of a book called Getting Things Done by David Allen. This book transformed my life. Instead of being perpetually busy, [...]
[Book Update] Deep in the editing darkness
There comes a time in the writing of every book when the author and the book don’t get along. I’ve been writing Marketing Yourself on and off for a few years. We have an on-again, off-again relationship, until I got committed last year and decided to see this through. Like any relationship, we’ve hit our roadblocks, we’ve had our fights, and making up can be passionate and exciting. Right now, I’m behind on my self-imposed deadline. I tried to [...]
[Techweek] ‘Grow your Business With Marketing Automation’ next week
Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least amount of time to implement, and has the greatest impact on your revenue. If you know just what to say, and when to say it, [...]
A Customer Avatar Helps You Find The Buying Trigger
Sell Them What They Want, When They Want It The day was hot, and I was exhausted from running five kilometers. The Rugged Maniac obstacle course was filled with mud pits and climbing nets. After 37 minutes on the course, I was thirsty. As soon as I crossed the finish line, I was handed a T-shirt, a medal, and a beer token. But what I really wanted was more water, and my bottle was empty. An enterprising young entrepreneur [...]
Marketing Yourself is a Series of Failed Experiments
Smart marketing is like a cup of coffee. The coffee that we drink, as beautiful and invigorating as it is, starts out completely differently than what ends up in our cup. Coffee begins life as a hard, greenish-coloured bean, and it does not look or smell remotely edible. It is not a food. Humans cannot digest it. Originally, the coffee plant evolved caffeine as a poison, to prevent small insects from eating its berries. The poison dosage in the coffee [...]
Test Your Own Purchase Process
Prevent Simple Mistakes From Destroying Your Bottom Line My new client was panicked. 'We just paid for all this traffic,' he told me breathlessly, 'and we aren't making any sales!' I did a quick audit of his sales funnel. Right away, I found the problem: there was no Buy button on the mobile version of his sales page. Back in 2011, nearly all website traffic went through a desktop computer. Ten years later, half of website traffic is mobile. My [...]