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22 Goals for 2022
What would make 2022 a great year for you? My December challenge to you, before the year is out, is to write 22 goals for next year. Setting goals is planning for success. Without written goals, your aspirations are too vague to manifest. Defining what you want to achieve allows you to craft a plan to attain it. Dr Gail Mathews, a psychologist at Dominican University in CA, found that having written goals increases the likelihood of achievement by 42%. [...]
Purpose + Goal = Focus
Nobody faces the problem of 'not enough information' anymore. Every single day on the internet, there are: 2 million blog posts created 294 billion emails sent 864,000 hours of video uploaded 400 million tweets tweeted The average person on the internet is exposed to upwards of 5000 ads a day, according to the New York Times. That is a lot of noise. Imagine you are standing in a stadium full of cheering fans. But instead of yelling support for [...]
How to deliver a Lead Magnet to new email subscribers
Do you send a Lead Magnet to your new subscribers? Maybe it's a: Free PDF Email Series Online Course Unlisted Video This is a common list-building technique, because it's effective. If you subscribe to my newsletter, then I will send you this thing. How do you send it? The best way: send a link in the confirmation email. The worst way: send it as an attachment. Think about it from a spam filter's perspective. You see a new email [...]
Crypto did *not* buy the US Constitution
Last week, some people I follow on Twitter were getting really excited about a blockchain project they were working on, #WAGBTC. We're All Gonna Buy The Constitution. @ConstitutionDAO is a Decentralized Autonomous Organization that came together to purchase the only privately-owned surviving copy of the first edition of the US Constitution. There are 13 copies in existence, most in the hands of museums and libraries. Sotheby's auctioned off this last privately held Constitution to the highest bidder last Friday. [...]
Crypto-curious? Come to my free training & AMA this week, ‘Bitcoin Basics’
Imagine describing a debit card to someone in the Old West. (okay, this is a space cowboy - but my point still stands.) For someone in the 1800s, entire concept of money would have to be stretched in order to understand paying with a card instead of cash. Even a checking account would sound revolutionary. That’s what’s happening to all of us with blockchain technology. Our minds are being stretched. Bitcoin is new and confusing. For those who don’t [...]
The work of editing is to get from polish to publish
While I hoped to have my upcoming book Marketing Yourself ready by the end of this year, it won't happen. I've already gone through 5 drafts, and I've been working on it for at least 3 years. At least the book cover is done: If you do any sort of writing, you know the power of leaving something on the shelf. Coming back to your work with fresh eyes is one of the best ways you can get honest [...]