Don’t Build A New Audience, Find An Existing Audience

By |2021-03-15T11:54:54+13:00October 13th, 2020|Marketing|

It is much easier to find an existing audience than to carve a new one out of the crowd. Your future customers are already congregating somewhere. Go there and be valuable, make relationships, and gain customers. Photo by WoodysPhotos on iStock I think of marketing myself like I am a vagabond peddler. I have a selection of interesting [...]

How to make a Lead Magnet

By |2020-12-15T17:04:19+13:00June 25th, 2020|Articles, Content Marketing, Marketing|

A Lead Magnet is a short, digestible, nicely designed example of your work. The right kind of Lead Magnet will build you an email list of potential customers who all face the same problem. If you design your Lead Magnet to solve a small problem well, you can: demonstrate your expertise, qualify your leads, [...]

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