In November I am leading a Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs who want to elevate the cornerstones of their personal platforms.

This is not a self-paced online course. It’s a group intensive, starting the last week of October, and ending the first week of December.

Would you be interested in joining us? Go here to apply:

four cornerstones

The Problem with Online Courses

If you’re like me, you probably have a ton of free resources on your computer, stored in a folder where you will never look at it.

Even though you collect workbooks from everyone, you don’t ever find the time to do anything with most of them.

Does this sound familiar? You gather a bundle of free resources (and paid resources) but without implementing the knowledge, it’s as useful as a pretty bookshelf full of books you’ve never read.


The problems with online courses include:

  • You don’t have the instructor available to answer your questions as they arise out of your study
  • You don’t have a cohort of peers working through the material with you, comparing notes and results
  • There is no rhythm of regular accountability making sure you’ve accomplished another bite-sized chunk of study or work

The top selling courses on Udemy have an average completion rate of 8%. The best courses from their best instructors are mostly undone.

Tiago Forte, author of the Building a Second Brain course, says the biggest problem with self-paced courses is: “There is now so much amazing content freely available everywhere that the bottleneck has become people’s ability to pay attention, to stay motivated, and to put the knowledge into practice.”

According to a paper titled ‘The Role of Interactivity in Student Satisfaction and Persistence in Online Learning,’ the primary variable in an online student’s satisfaction and persistence is the level of interaction between the student and the instructor.

To make a better experience for online students, then, we need to include interaction with the instructor in the learning experience.

That’s why I made the Marketing Yourself Intensive.

cornerstone workbooks

When I wrote my book Marketing Yourself, I made a companion course that contained 16 workbooks, one for each chapter. The Cornerstone Workbooks are a passive, self-paced online course. You can pay a few bucks, and get access to more helpful content.

But your ability to pay attention, stay motivated, and put the knowledge into practice will be dramatically amplified if we do this work together.

If you want my eyes on your platform, my advice on your strategy, and my feedback on your work, then I encourage you to apply for the Marketing Yourself Intensive.

After filling out the application form, we’ll schedule a complimentary 30-minute consultation, so I can learn more about you and your goals. If it seems like you’re a fit for the program, I’ll offer you a seat – there are a maximum of 20 students.

You can learn everything about the format of the program here: