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‘Freelancing’ once meant ‘sword for hire.’
A 'freelancer' is literally a professional mercenary. Some kings and queens of the realm have their own sworn knights to fight for them in the joust. Other lords and ladies, and especially the rich merchants who want to set foot in court, have to rely on mercenary muscle. The 'free-lance' was a knight without colors in medieval times. For a price, you could hire this free-lancer to joust in your honor, and a victory would mean increased prestige for [...]
Writing your Anchor Brand Content
The human attention span is less than a goldfish. 8 to 12 seconds. That's how long we have, before we get distracted by something else. This isn't surprising, in a world where we are exposed to an average of 5000 advertisements every day. We have to be selective with our attention, just to handle the volume of demands. That's why it's so important to get to the point. Creating your Anchor Brand Content gives you a solid place to [...]
Spoiler alert: no blood in this unboxing video
Every newsletter I send begins with a Text Expander Snippet. I type ;hey into ConvertKit, and what comes out looks like this: { % if subscriber.first_name != blank % }Hello { { subscriber.first_name } },{ % else % }Hello my friend,{ % endif % } (If I know your first name, I tell you hello; if not, it says 'Hello my friend') Text Expander is one of those handy productivity tools that saves me tiny bits of time, multiples [...]
Questions for Virtual Speed Networking
I recently hosted a Virtual Speed Networking event in Bramble.live, an interactive virtual event platform. Here are some of the questions that participants asked each other in 5-minute speed networking sessions: What are you working on right now that's got you excited? If you could have anyone as your dinner guest, living or dead, who would you pick, and why? What is something you do to keep yourself balanced? What would your best friend say is your greatest quality? [...]
Metaverse Meetups are coming soon.
Since I like to stay at the cutting edge of virtual events, I've been researching the different types of meetings and conferences that are becoming popular this year. Everyone has been on a Zoom webinar by now. The least engaging experiences are lame - when an audience is asked to sit back and listen passively, with no interactivity or contribution. Over time, the most effective and engaging events are becoming the best practices. I'll share what I learn with [...]
Marketing is a game of attention
Your marketing isn't successful when you like what you've done. You know your marketing is successful when the market likes what you've done. When your share a message that generates new leads, that's when you are winning the game of attention. You can add content all day long to your website. But if it doesn’t help a stranger become a customer, it’s just contributing to the noise. I love the phrase 'vanity metrics.' They describe a whole class of [...]