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🎙 Podcast interviews about ‘Marketing Yourself’
I'm on a podcast tour for my new book, Marketing Yourself. Here are some recently published episodes: Ask Pat 2.0 with Pat Flynn - How do I scale my business the right way? Entrepreneur to Author with Scott A MacMillan - The Acrobatics of Marketing Yourself Build Your Thing with Matt Giaro - Personal Branding for Creators Young Architect Podcast with Mike Riscica - Marketing Yourself Leadership Lane with Rita Cincotta Click on any of the links above to [...]
Announcing: the Marketing Yourself Intensive
In November I am leading a Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs who want to elevate the cornerstones of their personal platforms. This is not a self-paced online course. It's a group intensive, starting the last week of October, and ending the first week of December. Would you be interested in joining us? Go here to apply: https://marketingyourselfbook.com/intensive/ The Problem with Online Courses If you're like me, you probably have a ton of free [...]
⚙️⚙️ An easy sales pipeline process ⚙️⚙️
A sales process is just moving people through a pipeline. There's a typical progress that people go through, on the journey from stranger to customer. It might start with filling out a form on your website, or giving you a call, or requesting a quote, or walking through your door. Unless you sell on impulse - you meet, pitch, and close in the same meeting - your new customers take some time to go through the 4-Step Marketing Cycle [...]
Competition research gives you shortcuts to success.
Your competition can be your greatest strategic support. The insights, mistakes, and victories of your competitors will bear fruit that you can harvest, if you look around and pick it up. Others who serve your market are continually learning about them. What they like, what they don't like, what they need right now - you can think of your competition as a vast market research team. If you've already read my book, Marketing Yourself, then you know there are [...]
The Cornerstone Workbooks were made to help with Marketing Yourself
If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back. If you've already read my book, Marketing Yourself, you know the book's chapters are collected into these cornerstones: 4 chapters each in Positioning, Profit, Strategy [...]
Customer surveys make the best headlines.
Being an expert can separate you from those you are trying to serve. When talking to your customer about the problem they face, they can get stuck in the difficulty. It's up to you to describe the better future that they can expect, after working with you. Sharing a step-by-step journey can be comforting to your customer, especially if they are intimidated by all your jargon. They will feel most confident in proceeding with a solution if you are [...]