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Competition research gives you shortcuts to success.
Your competition can be your greatest strategic support. The insights, mistakes, and victories of your competitors will bear fruit that you can harvest, if you look around and pick it up. Others who serve your market are continually learning about them. What they like, what they don't like, what they need right now - you can think of your competition as a vast market research team. If you've already read my book, Marketing Yourself, then you know there are [...]
The Cornerstone Workbooks were made to help with Marketing Yourself
If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention. We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back. If you've already read my book, Marketing Yourself, you know the book's chapters are collected into these cornerstones: 4 chapters each in Positioning, Profit, Strategy [...]
Customer surveys make the best headlines.
Being an expert can separate you from those you are trying to serve. When talking to your customer about the problem they face, they can get stuck in the difficulty. It's up to you to describe the better future that they can expect, after working with you. Sharing a step-by-step journey can be comforting to your customer, especially if they are intimidated by all your jargon. They will feel most confident in proceeding with a solution if you are [...]
The 4-step Marketing Cycle helps a stranger becomes a customer.
There are 4 steps to the Marketing Cycle - Know, Like, Trust, and Buy. If you try and skip any of these steps, you won't make it to the end. Each one of these steps is necessary. If someone doesn't Know you, or Like you, or Trust you, it's going to be really hard to get them to Buy from you. Every step in the 4-step Marketing Cycle deepens your relationship. Instead of asking strangers to buy from [...]
The 6 Currencies of Exchange
We trade value between 6 currencies of exchange: 😃 Happiness 😃 📣 Attention 📣 ⏰ Time ⏰ 💰 Money 💰 🏅 Reputation🏅 💡 Innovation💡 A far deal trades one of these 6 currencies for another, at a rate of exchange that benefits everyone. Living in New Zealand, I often have to exchange monetary currencies. Somebody pays me in US Dollars, and I have to convert that currency into New Zealand dollars to buy something at a local store. The [...]
[Marketing Yourself] Launch Day! Here’s how you can help….
The #MarketingYourselfBook launches TODAY! If you see any posts on your timeline with that hashtag, please give it a like, a comment, or a share. Every piece of activity on this hashtag today will help make Launch Day better! You know what's really great, though? Amazon reviews. Today is the day to leave a review on Amazon, right here: https://www.amazon.com/Marketing-Yourself-Elevate-Personal-Platform/dp/B0B8BK18DF/ Click that link, and scroll down to the bottom, to where it says 'Write a Customer Review.' Please leave [...]