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The 5-Step Creative Process: How to Create Something from Nothing
Leonardo da Vinci looked at the world with the eye of an artist, and the raised eyebrow of a scientist. Arguably one of the most creative people who ever lived, he produced paintings, sculptures, feats of civil engineering, and breakthroughs in anatomy, hydrodynamics, and optics. Less than 20% of da Vinci’s notebooks have survived, totalling roughly 6,000 pages of notes, musings, drawings, and drafts. In his notebooks he collected ideas, from mythical fables to sketches of skeletons, from diagrams of fantastical inventions [...]
Playful Productivity: get more done in good cheer
Work without will or wonder is just drudgery. Play is an overlap of work, will, and wonder, and it transforms how we participate in the act of working.Bringing play into your work increases your capacity to do work well. Think of the seven dwarves, toiling in the mines; they knew to whistle while you work. Play makes the hard work go by faster, and it infuses our work with a dash of joy.Ever since I ran away and joined the circus, I've [...]
Are you a personal brand, or a business brand? (Or…both?) 🤔
When I hosted the Marketing Yourself Masterclass earlier this month (replay here), I asked everyone to answer this question in the chat box: What's the hardest thing about marketing yourself? The answers included: Knowing the difference between marketing my brand vs marketing myself Having a well defined product and knowing how to execute it Getting over the fear The sheer scope of learning all those marketing skills and tools needed to build an online presence. it feels like bragging [...]
Live Training Cohorts vs Online Courses
Let’s face it, online courses are not that exciting. Nobody has the problem on the Internet of ‘not enough information.’ There is an overload of information, on any topic you wish to research. The bigger problem we all face is: ‘How do I get the information that is most relevant to my situation, right now?’ This is why having a live teacher available to answer your questions is so helpful. Case Study: Khan Academy You’ve probably heard of the Khan [...]
FAQ about the Marketing Yourself Intensive
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful: ========== Q: What’s the application process? ========== A: Limited to 20 people, this group program is by application only. You can fill out the application for enrolment here: https://marketingyourselfbook.com/intensive ========== Q: What’s the time commitment? ========== A: Two hours per week. Every participant will be expected to spend 1 hour with 1 workbook [...]
How to focus your best marketing on your most qualified prospects 🔎
When I was 19 I was a street musician for a year. I hitchhiked across North America, surviving off the kindness of strangers. (I tell this story in my book, Marketing Yourself. I'll tell you a bit more about how this story relates to marketing in this article.) I would roll into a new town, play music on a street corner for a few hours, put my hat on the ground with a few coins in it. People passing [...]