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What’s working, and what’s a waste of time?
When people ask me about a marketing technique and say, ‘do you think this is going to work?’ My answer is always the same. Only testing will tell. A lot of marketing is guesswork, but it doesn’t have to stay that way. You make an experiment, and then measure your results. Instead of wondering what works, you can let the data show you what is most effective, and what's a waste of time. Reviewing your marketing metrics every month will help [...]
[MYI] FAQ about the Marketing Yourself Intensive
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful. (If you have another question not covered here, feel free to hit 'reply' and I'll get back to you right away.) ========== Q: Is this a live program, or a prerecorded course? ========== A: This is a live program. You do not need to attend all of the live sessions, as replays will [...]
ChatGPT creates fast bullshit.
Dr Jeremy Faust used AI to diagnose a patient who was 35 years old, had no prior medical history, and came in complaining of chest pains. Most doctors would look at her symptoms and assume it was blood clots. But ChatGPT, the revolutionary new chatbot released by OpenAI, diagnosed her with costochondritis. This condition is an inflammation of the cartilage connecting the rib cage to the breastbone, and this diagnosis turned out to be correct. The clue was in the information the [...]
[Marketing Yourself Intensive] Enrollment Now Open
I'm opening enrollment to the Marketing Yourself Intensive, a 6-week program for experts and entrepreneurs who want to get to the next level. You’d be a match for this if you have something to say and something to sell, or you use your personality as part of your branding. During this program, I help you set up the systems and the strategy to elevate the cornerstones of your personal platform. https://marketingyourselfbook.com/intensive/ “This program is a must for every solopreneur who [...]
Use Gamification To Do Better Work In Good Cheer
If you think that play is something you only do separately after work, I’d like to share this quote with you from the French diplomat and historian François-René de Chateaubriand: “A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, [...]
Get More Done & Have More Fun With Work-Play Balance
Work-Life Balance is a false dichotomy. The phrase implies these two aspects of your life are equal, but they are not. Work ≠ Life. Life does not balance equally against your work. Work is a part of life, just like play is a part of life. What we really need is not Work-Life Balance; we need Work-Play Balance. But we also need time for rest, and for chores, and balancing these priorities can be tricky. I was writing a book [...]