Today, I'm going to share a case study of my recent video work. eSpeakers is a SaaS company that provides an online directory for meeting planners and conference organizers who are looking for professional speakers for their events. As one of the most popular and frequently used speaker directories in the United States, eSpeakers [...]
I learned a great acronym from Col Fink recently, during a live workshop at Thought Leaders Business School. He calls these SPEAR emails: Short Personal Expecting A Reply Contrast this with LINEAR emails: Long Impersonal Not Expecting A Reply When we are nervous about making sales outreach, we confuse our communications by complicating it [...]
I know you're telling the truth. And you know it, too. But your future customers are unsure. Convincing a stranger to become a customer requires you to manufacture a huge amount of trust. You could create this trust slowly, over time, through a series of penance-like acts of devotion to prove your worthiness. Or, [...]
When I was waiting tables, I had a mnemonic trick I used to remember everyone's order without writing anything down: I would imagine their dish on top of their head. Halfway through a big round table of a dozen people, someone would say, 'Can you remember all of this, without writing it down?' and [...]
The human attention span is less than a goldfish. 8 to 12 seconds. That's how long we have, before we get distracted by something else. This isn't surprising, in a world where we are exposed to an average of 5000 advertisements every day. We have to be selective with our attention, just to handle [...]
I recently hosted a Virtual Speed Networking event in Bramble.live, an interactive virtual event platform. Here are some of the questions that participants asked each other in 5-minute speed networking sessions: What are you working on right now that's got you excited? If you could have anyone as your dinner guest, living or dead, [...]
Bryan Whitefield is an Australian management consultant who specializes in risk-based decision making. With many of Australia’s leading companies and powerful government agencies as clients, he has been running a successful black belt practice with a small team. They recently redesigned his WordPress website, and were having trouble integrating their InfusionSoft installation. After the [...]
Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]
Do you send a Lead Magnet to your new subscribers? Maybe it's a: Free PDF Email Series Online Course Unlisted Video This is a common list-building technique, because it's effective. If you subscribe to my newsletter, then I will send you this thing. How do you send it? The best way: send a link [...]
I'm starting a 4-week Weekly Accountability Mastermind next week, and you are welcome to join me. If you'd like to learn more, watch this short video: https://youtu.be/nIfnO6qEzOI?utm_source=blog&utm_medium=post&utm_campaign=caelanhuntress Each weekly session will be 30 minutes long, for 4 weeks, following a simple agenda: Opening Wins Challenges Commitments You do not need to commit to [...]