The design for the book cover for Marketing Yourself is ready! I did not design this cover myself. Dozens of strangers on the Internet designed this book cover for me. For this project, I used 99 Designs. I listed a design project with a $299 prize for winning the contest. Dozens of different designers [...]
How can our marketing bring us leads week in, and week out, without any extra effort? With a good Lead Magnet. Learn the best tools and strategies for successfully attracting new clients to you by magnetizing your best content. In this live Masterclass next week, attendees will learn about: + The Game of Attention [...]
Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least [...]
Sell Them What They Want, When They Want It The day was hot, and I was exhausted from running five kilometers. The Rugged Maniac obstacle course was filled with mud pits and climbing nets. After 37 minutes on the course, I was thirsty. As soon as I crossed the finish line, I was handed [...]
Smart marketing is like a cup of coffee. The coffee that we drink, as beautiful and invigorating as it is, starts out completely differently than what ends up in our cup. Coffee begins life as a hard, greenish-coloured bean, and it does not look or smell remotely edible. It is not a food. Humans cannot [...]
Prevent Simple Mistakes From Destroying Your Bottom Line My new client was panicked. 'We just paid for all this traffic,' he told me breathlessly, 'and we aren't making any sales!' I did a quick audit of his sales funnel. Right away, I found the problem: there was no Buy button on the mobile version of [...]
Track Your Activity And Double Your Conversion Ratios Photo by SunnyGraph on iStock Many years ago, I was a car insurance salesman, and I was very unenthusiastic about what I was selling. I don’t like cars very much. They just get me from place to place. Lots of my customers thought about their car insurance [...]
Sell to small groups of your most qualified prospects Every time a coin landed in my guitar case, I smiled and sang, ‘Do you have a couch for me? I’m looking for a couch for free.’ In 1997 I lived as a street musician for a year. I hitchhiked across North America and survived off [...]
Use Storytelling and Statistics to Illustrate Results When Timothy Sykes hired Neil Patel to increase his website traffic, Neil did what he was hired to do. The number of visitors from Timothy's emails to his landing pages increased by 26%. But that was not the big win. What was really interesting, Neil says, is that [...]
Let your customers write your headlines for you My sales page wasn’t converting. It was pretty, and had great testimonials. The price testing showed me it was a good offer, solving a difficult problem for a market that had money to pay. All of the ingredients were there. It seemed like a good sales page, [...]