Your signature is your last impression. When you send a digital communication, the way you sign the end of your message can impact your relationships, your positioning, and your conversions. There are 4 main styles of signatures: Memo Streamlined Branded Palette Kitchen Sink I'll describe these signature styles in detail, and show you an [...]
One of my New Year's Resolutions this year is to publish my new book in 2022, Marketing Yourself. I know I've been talking about it for a long time, but after moving for the 11th time in 11 years, I lost some steam on the project - then, I decided I need to reorganize [...]
Automating your marketing is like putting a motor on a sailboat. With a sail, you are able to capture the wind as it comes in (if you have any). If it’s a still day, you have to sit around and wait. But with a motor on your boat, no matter which way the wind [...]
Do you send a Lead Magnet to your new subscribers? Maybe it's a: Free PDF Email Series Online Course Unlisted Video This is a common list-building technique, because it's effective. If you subscribe to my newsletter, then I will send you this thing. How do you send it? The best way: send a link [...]
While I hoped to have my upcoming book Marketing Yourself ready by the end of this year, it won't happen. I've already gone through 5 drafts, and I've been working on it for at least 3 years. At least the book cover is done: If you do any sort of writing, you know the [...]
Something I hate about the saying, 'the riches are in the niches,' is that it only rhymes if you are pronouncing something wrong. Go ahead, read it again. The riches are in the niches. If you know how to pronounce both words correctly, you have to sacrifice the pronunciation of one of them, or [...]
When I started my project to make 100 livestreams, I knew it would take time and diligence, and also be a lot of fun. Here's what I've made so far: 1/100 Livestreams on YouTube 2/100 - Digital Engagement Workshop - 0821 3/100 Atomic Habits by James Clear #3MinuteBookChat 4/100 - Updating an Email Onboarding [...]
The design for the book cover for Marketing Yourself is ready! I did not design this cover myself. Dozens of strangers on the Internet designed this book cover for me. For this project, I used 99 Designs. I listed a design project with a $299 prize for winning the contest. Dozens of different designers [...]
How can our marketing bring us leads week in, and week out, without any extra effort? With a good Lead Magnet. Learn the best tools and strategies for successfully attracting new clients to you by magnetizing your best content. In this live Masterclass next week, attendees will learn about: + The Game of Attention [...]
Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least [...]