You’ve arrived five minutes early to your appointment. You think there’s a good chance this could lead somewhere… …until twenty minutes later, when you call to find out that, yes, they’ve forgotten all about you. No-shows waste your time (and your reputation). Protect your time. Prevent appointment no-shows from happening by sending 2 emails with [...]
For project management, brainstorming, and collaboration, my favorite tool of all time is Trello. Trello is a virtual bulletin board, where you create drag-and-drop lists populated with cards. Every card can have labels, assigned members, checklists, comments, file attachments, and more. Every list lets you drag and drop the cards, allowing you to arrange your [...]
I changed my Twitter handle last month. The net impact on my social media has been zero. No followers lost, no awkward broken links, no drop in my Klout score. Changing your Twitter handle used to mean that you killed one profile and started another. Now, with just a few simple steps, you can change [...]
One of the most powerful, overlooked methods of blog promotion is making blogger friends. Blogs that have overlapping audiences with your own are read by people who would probably read your blog. They are also written by people who would read your blog. People who would promote your blog. If you were friendly. How do [...]
I looked around, surprised at the sudden silence: I had a moment to write. It was a Saturday. The kids were getting into the car with my wife, and I had an hour to myself, alone with my laptop. A few years ago, I would have spent the first ten minutes preparing to write. Instead, [...]
I post on a lot of different blogs every month. If you want to see where else I'm writing, here is a sample from January. The Ace of Sales blog Top 4 Time Savers for Social Media - I review my favorite 4 time-saving tools in social media. (I manage more than 50 social [...]
There are nearly seven billion people in the world today. Why would anyone stop what they’re doing and talk to you? It's an important question for anyone, but if you’re involved in sales, self-marketing, or running your own business, you have to be interesting to new people all the time. New customers, new prospective customers, [...]
As a content marketer, I read a lot of blogs. Many of the blogs I read are about content marketing in general, and about getting more customers through content marketing in particular. This week, I read these 5 blog posts and realized they contain everything a beginning content marketer needs to get up and running [...]
You're setup with an email newsletter, but nobody is subscribing. Dangle the carrot, or I'll give you the stick. People are already dealing with information overload in their email inboxes. In order to overcome someone's reluctance to add to their inbox problem, you have to solve a different problem for them. Offer to solve a [...]
Content Management System. This is how you make changes to your website. The back-end interface on sites built in Wordpress, Drupal, and Joomla allows you to quickly and easily make changes to your website without having to know computer programming code. All you need is a username and password. Do I have to have a [...]