Commenting as a Blog Promotion Strategy

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One of the most powerful, overlooked methods of blog promotion is making blogger friends.

Blogs that have overlapping audiences with your own are read by people who would probably read your blog.

They are also written by people who would read your blog. People who would promote your blog. If you were friendly.

How do you make blogger friends?

Comment. Contribute to the discussions that other bloggers create, and over a series of virtual conversations, you will create online allies that will help to support you in the future.

Think about how you feel when some random, unknown person comments on something you’ve written online. You’re curious about them, aren’t you? You wonder who they are, how they found you, and what they’re all about. You might even click through to see their profile, and take a quick look at their blog.

Bloggers, as a community, want to support each other, and sometimes, commenting relationships can grow into cross-promotion relationships.

Best comment ever on iannarinos blog

I’ve had blogger friends share newsletter lists with me, promote my products to their network, and allow me to guest post on their blogs – all because I had a commenting strategy.

Make Blogger Friends‘ is step #4 in my ebook, ‘Blogging for your Business in 5 Easy Steps.’ Subscribe to my newsletter and I’ll send you a copy.

Let’s get the conversation started over here. Leave a comment below!

By | 2016-12-20T07:37:19+12:00 April 29th, 2013|Blog, Content Marketing, Pura Vida MultiMedia|

About the Author:

Father of 3. WordPress website designer. Creative director @ Stellar Platforms. Writer, multimedia producer, digital marketer, and retired superhero.


  1. Candia Sanders May 8, 2013 at 4:32 pm - Reply

    Caelan, as always your the man of insight. Great suggestion, one I totally agree with. I love it when someone takes the time to read yet alone comment on the subject. It’s awesome. And I love to reciprocate as like you mentioned it is one big support festival. It works too. Wonderful ideas my friend. Keep your brilliance shining.

  2. Adam Dunlap May 9, 2013 at 10:59 am - Reply

    I love it! So true! If makes you feel great when someone comments on your articles, so why not do the same? Share the love. It just makes sense 🙂

    Thank you for the article! As always, very helpful and informative :-))

    • Caelan Huntress May 9, 2013 at 12:09 pm - Reply

      You bring up a good point – commenting on someone’s article can make their day. You just made mine!

  3. Chris Romans July 17, 2013 at 8:28 am - Reply

    A major part of “social networking” is the, well, social aspect. Our blogs and written content in general loses a lot of purpose if we can’t have discussions on the content. The best articles I stumble upon across the internet have massive amounts of (well moderated) comments with large discussions going on. The moment when an article suddenly seems like an open forum like Reddit is the moment I get addicted to a website. Your advise is definitely useful in that it can hopefully promote more in the way of positive commenting. Even a little note here or there goes a long way for making someones day, and it just adds a lot of value to their blog; and potentially will reward you with some returned feedback and a online friend of sorts. For all these reasons and more, commenting is worth it!

    • Caelan Huntress July 27, 2013 at 11:48 am - Reply

      The conversations in comments are like mini-forums, where we can discuss the topic of the blog post at length. Sort of like the after-party after a performance.

  4. HappinessSavouredHot August 22, 2013 at 5:55 am - Reply

    I started blogging because of a “writing compulsion”. I keep writing because I enjoy the interaction with readers and fellow bloggers so much. 🙂

    • Caelan Huntress August 27, 2013 at 11:40 am - Reply

      It’s a nice little world. Having a compulsion to write nowadays makes you popular, instead of secluded.

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