There comes a time in the writing of every book when the author and the book don’t get along. I’ve been writing Marketing Yourself on and off for a few years. We have an on-again, off-again relationship, until I got committed last year and decided to see this through. Like any relationship, we’ve hit [...]
The new Gutenberg editor is the future of WordPress. I've decided to take Gutenberg for a spin in advance of the core update. Since WordPress website design is the foundation of my business, I'm always testing the latest tools and upgrades in advance, for two reasons: a) I want to make sure it doesn't break [...]
If you write a lot of blog posts, getting them all into one place can be really useful. Having a digest of sequential blog post can streamline your promotion strategies on social media, and also serve as an easy reference tool for when you need links in the future. Case study: The Aware Show The [...]
Yourname.com is owned by somebody else. Does that mean you are exiled from the internet? Of course not! This is an opportunity to get clever about how to shoehorn your name into a website URL. Here are three options: Option one - Check the other TLDs. Around the world, .com is seen as the most 'reputable' [...]
Chris Guillebeau is a champion of adventure, and his latest book is an analysis of the mechanics of modern quests. He profiles dozens of adventurous people in his latest book The Happiness of Pursuit, to contrast the different quests they have pursued. Through his chapter-by-chapter formula, he distills the essence of adventure down into something [...]
You need passwords. For your banking, email, and social media profiles, you need passwords for every account. And Heartbleed has made every password you've ever had very, very vulnerable. What Is Heartbleed? Heartbleed is a security flaw in OpenSSL, the open-source security certificate that encrypts sensitive data. SSL (Secure Sockets Layer) is a protocol that [...]
Last week I attended Pioneer Nation, a 3-day conference of solopreneurs and location independent entreproducers, organized by the same folks who put on the World Domination Summit. When I attended WDS last year I realized what Chris Guillebeau had done by bringing this community together: he gave us a digital guild. Before WDS, I was [...]
Featured images for blog posts look great. Blog posts with featured images enhance visual appeal, increase clickthroughs, and augment the user experience on your blog. (With clever use of titles and ALT tags on each image, you can even boost your SEO.) It is really easy to find images online, and downloading them is a [...]
Recently a friend of mine moved to Ojai, and I wanted to reach out and make an impression. So I decided to send him an Ace of Sales Email Greeting and give him an ‘Ojai Five.’ Making this customized image only took a few minutes. I’ll walk you through how to customize your own photos in [...]
Does your business run better with a shotgun? Or a laser? Lemme 'splain. When you want to hit something with a shotgun, you point it in a vague direction, and hope to hit something when you pull the trigger. With a laser, you have to be precise. Aiming at one specific point. Most small business owners [...]