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Live Training Cohorts vs Online Courses
Let’s face it, online courses are not that exciting. Nobody has the problem on the Internet of ‘not enough information.’ There is an overload of information, on any topic you wish to research. The bigger problem we all face is: ‘How do I get the information that is most relevant to my situation, right now?’ This is why having a live teacher available to answer your questions is so helpful. Case Study: Khan Academy You’ve probably heard of the Khan [...]
FAQ about the Marketing Yourself Intensive
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful: ========== Q: What’s the application process? ========== A: Limited to 20 people, this group program is by application only. You can fill out the application for enrolment here: https://marketingyourselfbook.com/intensive ========== Q: What’s the time commitment? ========== A: Two hours per week. Every participant will be expected to spend 1 hour with 1 workbook [...]
How to focus your best marketing on your most qualified prospects 🔎
When I was 19 I was a street musician for a year. I hitchhiked across North America, surviving off the kindness of strangers. (I tell this story in my book, Marketing Yourself. I'll tell you a bit more about how this story relates to marketing in this article.) I would roll into a new town, play music on a street corner for a few hours, put my hat on the ground with a few coins in it. People passing [...]
🎙 Podcast interviews about ‘Marketing Yourself’
I'm on a podcast tour for my new book, Marketing Yourself. Here are some recently published episodes: Ask Pat 2.0 with Pat Flynn - How do I scale my business the right way? Entrepreneur to Author with Scott A MacMillan - The Acrobatics of Marketing Yourself Build Your Thing with Matt Giaro - Personal Branding for Creators Young Architect Podcast with Mike Riscica - Marketing Yourself Leadership Lane with Rita Cincotta Click on any of the links above to [...]
Announcing: the Marketing Yourself Intensive
In November I am leading a Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs who want to elevate the cornerstones of their personal platforms. This is not a self-paced online course. It's a group intensive, starting the last week of October, and ending the first week of December. Would you be interested in joining us? Go here to apply: https://marketingyourselfbook.com/intensive/ The Problem with Online Courses If you're like me, you probably have a ton of free [...]
⚙️⚙️ An easy sales pipeline process ⚙️⚙️
A sales process is just moving people through a pipeline. There's a typical progress that people go through, on the journey from stranger to customer. It might start with filling out a form on your website, or giving you a call, or requesting a quote, or walking through your door. Unless you sell on impulse - you meet, pitch, and close in the same meeting - your new customers take some time to go through the 4-Step Marketing Cycle [...]
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