One of the common things I hear from authors is, "I don't want to market or sell my work - I just want to write!" Your book needs more from you than just the writing, though. After your book is published, there are all sorts of things that the author (and only the author!) can [...]
Pioneer Nation is a gathering of internet creatives with a blog and a passion, committed to doing what they decided was their work in the world. There's this weird synergy at the convergence of authenticity, audience, and the Internet, where people can find a good problem to be solved and offer a solution to anyone who has this [...]
Writing a newsletter can be very rewarding, stressful, introspective, lucrative, and ineffective. My weekly newsletter habit has been inconstant over the past ten years, and has gone through a lot of incarnations. This is what I've learned so far: The regularity of writing every week keeps your writing polished. It is only through regular exercise [...]
Last week I attended Pioneer Nation, a 3-day conference of solopreneurs and location independent entreproducers, organized by the same folks who put on the World Domination Summit. When I attended WDS last year I realized what Chris Guillebeau had done by bringing this community together: he gave us a digital guild. Before WDS, I was [...]
Does your business run better with a shotgun? Or a laser? Lemme 'splain. When you want to hit something with a shotgun, you point it in a vague direction, and hope to hit something when you pull the trigger. With a laser, you have to be precise. Aiming at one specific point. Most small business owners [...]
There are nearly seven billion people in the world today. Why would anyone stop what they’re doing and talk to you? It's an important question for anyone, but if you’re involved in sales, self-marketing, or running your own business, you have to be interesting to new people all the time. New customers, new prospective customers, [...]
You’ve got a website. It clearly spells out who you are, what you do, and why you’re amazing. It maybe even has a Call to Action to get visitors to send you their contact information, or purchase right then and there! Step 2, complete! Step 1 is tricky. How do prospective clients find your website? [...]
A Marketing Guru for the Holistic Community It takes a special kind of person to walk in both worlds: the etheric spiritual world that fuels our soul, and the practical business world that satisfies our needs. While many spiritual practitioners may be exceptional at what they do, if people don't know about them, they don't [...]
GranataPet recently launched a new interactive campaign that shows how clever marketing can get. As featured on Mashable, this campaign (running in Germany) introduced a new, Pomegranate-based dog food to their target market (dog walkers) at a plausible point of entry (while they are walking their dogs.) Check in on Foursquare. Your dog gets a [...]
To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it [...]