To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles.
What is SEO?
Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn’t go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it thinks in very different ways. And it has massive amounts of data to sort through.
So we spoon feed it.
When someone is searching for red tricycles, Google will blithely look over one site that is dedicated to the history and development of the Radio Flyer company, with detailed specs and blueprints about the carry load on different models, if the site has no SEO. Thats why you often see annoying sites at the top of your google search titled “RED TRICYCLE WHEEL RED TRICYCLE PEDALS SEATS NOW.”
That website spoon fed to Google what the site was about. Here’s how you do it:
- Get bold. When you bold a word, Google assumes there is more importance about it.
- Find the keys to your words. A ‘keyword‘ is a word that people use to search for your subject. Pepper your content with keywords that people will use to find them, and then – see step #1.
- Get backlinked. When someone else on another website links to your site, Google thinks you have valuable content, and you’re not just screaming your head off in the wilderness.
- Get deeplinks. Don’t just link to your homepage. Link to sub-pages, or specific posts. It shows that you have a wealth of information all over your site, not just a good homepage.
- Trade content. Those other websites that do what you do? Or do something tangentially related to what you do? They like SEO, too. Guest post on each other’s blogs, and link back to each other. (See #3.)
- Be shared. There are fantastic, automated plugins you can use to allow readers to share your content with the click of a button. Use them, so your content can be used.
- Tag your pages. Not with graffiti, but with meta tags, alt tags, and other techie stuff that should be easy if you’ve got All-In-One SEO pack on your WordPress-powered website. (Do you need that set up for you? Call us, we can help.)
- Don’t be dense. For a while, ‘keyword density’ was sooooo important that thousands of websites repeated their keywords every keyword other keyword word in their keyword article. Google is not stupid. (Biggest brain on the planet.) Their algorithm was modified, and now frowns on sites that attempt to spoon-feed it garbage.
- Do some research. Use Google’s own free keyword analyzation tool to find out how people are searching for sites like yours, and write new and interesting content about those subjects.
- Get friendly. Do an unexpected favor for other website owners in your sphere. Comment on their blogs. Participate in their conversations. You will find them returning the favor, because we all like to have friends.
(By the way…leave a comment, and start the cycle, right now!)