What would make 2022 a great year for you? My December challenge to you, before the year is out, is to write 22 goals for next year. Setting goals is planning for success. Without written goals, your aspirations are too vague to manifest. Defining what you want to achieve allows you to craft a plan [...]
Nobody faces the problem of 'not enough information' anymore. Every single day on the internet, there are: 2 million blog posts created 294 billion emails sent 864,000 hours of video uploaded 400 million tweets tweeted The average person on the internet is exposed to upwards of 5000 ads a day, according to the New [...]
Do you send a Lead Magnet to your new subscribers? Maybe it's a: Free PDF Email Series Online Course Unlisted Video This is a common list-building technique, because it's effective. If you subscribe to my newsletter, then I will send you this thing. How do you send it? The best way: send a link [...]
Last week, some people I follow on Twitter were getting really excited about a blockchain project they were working on, #WAGBTC. We're All Gonna Buy The Constitution. @ConstitutionDAO is a Decentralized Autonomous Organization that came together to purchase the only privately-owned surviving copy of the first edition of the US Constitution. There are 13 [...]
Imagine describing a debit card to someone in the Old West. (okay, this is a space cowboy - but my point still stands.) For someone in the 1800s, entire concept of money would have to be stretched in order to understand paying with a card instead of cash. Even a checking account would sound [...]
While I hoped to have my upcoming book Marketing Yourself ready by the end of this year, it won't happen. I've already gone through 5 drafts, and I've been working on it for at least 3 years. At least the book cover is done: If you do any sort of writing, you know the [...]
I received an unlisted video from Mr Beast and Mark Rober, two of the most popular content creators on YouTube. They were looking for video creators to help them share their mission to remove 30,000,000 pounds of plastic from the ocean. How are they going to do it? Trash-eating robots. These robots are manufactured [...]
Something I hate about the saying, 'the riches are in the niches,' is that it only rhymes if you are pronouncing something wrong. Go ahead, read it again. The riches are in the niches. If you know how to pronounce both words correctly, you have to sacrifice the pronunciation of one of them, or [...]
I don't want to be a cryptobro, but I might become one. For ten years, I've worked in digital marketing, so I'm sensitive to the hype-heavy marketing-bro archetype that gives my profession a bad name. I have avoided publicly championing cryptocurrency, because of a similar disdain held for the loud and shallow leaders in [...]
When I started my project to make 100 livestreams, I knew it would take time and diligence, and also be a lot of fun. Here's what I've made so far: 1/100 Livestreams on YouTube 2/100 - Digital Engagement Workshop - 0821 3/100 Atomic Habits by James Clear #3MinuteBookChat 4/100 - Updating an Email Onboarding [...]