Next week on Tuesday at noon New Zealand time I'll be sharing my best business growth strategies during my upcoming Techweek21 presentation, 'Grow Your Business With Marketing Automation.' During this free one-hour presentation, I'll share case studies of entrepreneurs who have created systems that produces reliable results. The best marketing takes you the least [...]
Sell Them What They Want, When They Want It The day was hot, and I was exhausted from running five kilometers. The Rugged Maniac obstacle course was filled with mud pits and climbing nets. After 37 minutes on the course, I was thirsty. As soon as I crossed the finish line, I was handed [...]
Smart marketing is like a cup of coffee. The coffee that we drink, as beautiful and invigorating as it is, starts out completely differently than what ends up in our cup. Coffee begins life as a hard, greenish-coloured bean, and it does not look or smell remotely edible. It is not a food. Humans cannot [...]
Prevent Simple Mistakes From Destroying Your Bottom Line My new client was panicked. 'We just paid for all this traffic,' he told me breathlessly, 'and we aren't making any sales!' I did a quick audit of his sales funnel. Right away, I found the problem: there was no Buy button on the mobile version of [...]
Create a pre-designed proposal template you can customise for every new client “Can you send me a proposal by the end of the day?” When I started my first web design agency in 2010, this question forced me into upgrading my business. I had only made four websites at that time, and a new client [...]
Track Your Activity And Double Your Conversion Ratios Photo by SunnyGraph on iStock Many years ago, I was a car insurance salesman, and I was very unenthusiastic about what I was selling. I don’t like cars very much. They just get me from place to place. Lots of my customers thought about their car insurance [...]
Fix Your Lead Generation With a Simple Sales Funnel To make pavlova, a delicate seasonal dessert in New Zealand, you need eight ingredients: eggs, sugar, vanilla extract, white vinegar, cornflour, cream, strawberries, and kiwis. If I gave you a shopping list, you could buy everything that goes into the dish. But you would not know [...]
For 2021, my word is Ease. I want to live this year without struggle. Many of my greatest achievements - getting off the streets after being homeless for years, finishing a bachelor's degree after ten years of undergrad, moving to New Zealand - I achieved because I can handle struggle. I'm resilient and hard [...]
I know that 2020 was a challenging year for many people in the world, but for me, it was a HUGE improvement over last year. I am fortunate to be in the safest country in the world. In New Zealand, nobody is wearing masks, the pandemic is completely under control, and I realigned my [...]
Selling feels sleazy when you ask for commitment too early On the same day, I received a party invitation and a sales pitch. One of them made me very uncomfortable, and the other did not. The sales pitch was on a used car lot. I happened to be walking by, and on a whim, I [...]